Compare Basis DSP vs. Traffic Roots

With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success. Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS). This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your: Google Search (PPC) campaigns Mobile user acquisition campaigns Affiliate spending Social media advertising In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.

Securden Endpoint Privilege Manager (EPM) enables enterprises to remove admin rights without impacting productivity on Windows, Mac, and Linux endpoints. Securden EPM helps elevate applications for standard users and grant admin rights on a Just-in-Time (JIT) basis, eliminating standing privileges while ensuring users can run required applications without friction. Organizations can enforce application control using allowlisting and blocklisting to prevent unauthorized or risky software execution while enabling secure operations. The solution supports on-demand application elevation and policy-based granular application elevation control, allowing security teams to define exactly which apps can run with elevated rights and under what conditions. Privilege management continues even on offline endpoints, ensuring protection for remote and traveling users. Built-in JIT local admin rights reduce risk by granting temporary elevation only when required. Additional capabilities include application usage tracking for better policy decisions, continuous local administrator group monitoring to prevent privilege creep, and secure remote access for IT helpdesk teams to troubleshoot systems without exposing credentials. Securden EPM also helps organizations meet compliance requirements such as HIPAA, PCI-DSS, GDPR, and NERC-CIP. With a highly scalable architecture and a wide array of integrations, the platform delivers enterprise-grade endpoint privilege management while maintaining operational efficiency and user productivity.

Papirfly delivers enterprise-ready software that transforms how global brands manage and create marketing content. Through advanced Digital Asset Management (DAM) and templated content creation capabilities, Papirfly enables teams to organize, control, and activate assets securely—across every format and region. Powering over 1 million users in 1,500+ leading organizations, including Mercedes-Benz, Mondelez, and Goldman Sachs, Papirfly helps brands scale creativity without losing control. Built on a modular SaaS framework, it connects asset storage, brand governance, and content production in one intuitive ecosystem. As part of the Papirfly Group—with Keepeek, Brandpad, and Adgistics—Papirfly continues to innovate for marketing teams that demand efficiency, consistency, and global brand excellence.

ActiveCampaign is an autonomous marketing platform that revolutionizes the workflows of marketers, agencies, and entrepreneurs. The platform powers forms, landing pages, email, SMS, WhatsApp, automation, and a CRM, as well as the ability to integrate with over 1000 applications. With Active Intelligence, it's easy to create personalized, engaging, data-driven marketing campaigns. Other platforms focus on reporting past failures; ActiveCampaign’s Active Intelligence swiftly flags potential problems and creates opportunities proactively. Predictive insights and goal-driven AI agents replace dashboards and guesswork. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability. That means you can act on insights faster, easily streamline processes, and drive growth for your business. By combining a user-friendly interface with a comprehensive suite of features, the platform is powerful, accessible, and designed to scale with your business. It's easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors.

Globally, teams in risk, procurement, and compliance are under pressure to manage geopolitical risks and business risks. Third-party risks are impacted by the complexity of domestic and international businesses, as well as complex and diverse regulations. It is crucial that companies proactively manage third-party relationships. This cutting-edge platform, powered by D&B Data Cloud's 520M+ Global Business Records with 2B+ annual updates for third-party risks, is an AI-powered solution that mitigates and monitors counterparty risk on a continual basis. D&B Risk Analytics uses best-in class risk data, including alerts for high-risk purchases and match points of more than a billion. This helps to drive informed decisions. Intelligent workflows allow for quick and thorough screening. Receive alerts on key business indicators.

Admiral, an Inc 5000 company, helps online news and media publishers grow visitor relationships and revenue. Admiral’s Visitor Relationship Management (VRM) platform combines marketing automation, AI, personalization, and an engagement layer to deliver the right offer, at the right time, at every visitor touchpoint. Admiral is 100% performance-based, so publishers have guaranteed net revenue gain. Admiral VRM delivers: -Increased revenue via the industry's best adblock recovery tool. -Offer and grow paid subscriptions and donation campaigns -Authenticate users via managed registration wall, user accounts, and first-party data sets, -Grow email newsletter signups, social media follows, and app downloads, -Admiral is a GDPR and CCPA compliant Consent Management Platform (CMP). Admiral’s platform offers analytics dashboards, journey builders, and visitor segmentation/ targeting. Admiral offers a free tag for any publishers to add to their site, it only take 5 minutes. Publishers have immediate access to analytics to view revenue potential. Modules can be easily turned on with no code; implementation is dev-light and quick. Admiral’s dedicated Customer Love account managers help publishers reach visitor revenue objectives

DirectMail2.0 maximizes omnichannel performance by integrating the latest mailing technology with real-time reporting and digital components to lift response by 25-50%. Our omnichannel ecosystem currently includes 15 features, all managed from a single dashboard that reports real-time campaign results, both offline and online.

TimeControl is a timesheet system that can be used for both finance and project management. TimeControl was designed to serve multiple purposes at once. TimeControl tracks time task-bytask and project-byproject. Despite its project-based controls it is still a financial timesheet that meets all the requirements of payroll, human resource, billing, and finance. TimeControl is available for subscription in the cloud and for purchase for an installation on-premise. It includes both a browser interface as well as the TimeControl Mobile App for iOS or Android.

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time. In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.

RallyFuel bridges the gap between college athletes, fans, and brands by facilitating verified NIL (Name, Image, Likeness) agreements. Our innovative platform simplifies the entire NIL journey, encompassing everything from discovering and negotiating deals to ensuring compliance and managing payment transactions seamlessly. Through our service, athletes can effectively monetize their personal brands via various avenues such as fan engagements, autographs, public appearances, social media promotions, and collaborations with brands. Fans, in turn, enjoy genuine connections with their cherished college athletes through clear and compliant transactions aligned with NCAA regulations. Highlighted features include: - Authentic athlete profiles - Secure payment systems - Tools for NCAA compliance - Standardized deal templates and contracts - Analytics to track performance - A direct marketplace connecting fans and athletes Designed specifically for the evolving landscape of college athletics, RallyFuel guarantees that every interaction is transparent, compliant, and advantageous for athletes, fans, and educational institutions alike, fostering a supportive community around college sports. Our commitment to transparency ensures all parties involved can trust the process and feel empowered in their engagements.