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Description

A customer intelligence platform designed to aid brands in examining and forecasting user behavior across various channels is essential for modern marketing strategies. This platform enables swift and precise data analysis, allowing businesses to uncover behavioral patterns and trends for informed decision-making, leveraging the capabilities of AI and machine learning. B2Metric seamlessly connects with a wide array of data sources, including commonly used databases, to facilitate comprehensive insights. By predicting customer churn, brands can enhance their retention strategies and implement timely preventive measures. Additionally, customers can be categorized into specific segments based on their behaviors, attributes, and preferences, thus allowing for more targeted marketing initiatives. The refinement of marketing strategies through data-driven insights boosts performance, enhances targeting precision, personalizes customer interactions, and optimizes budget allocation. Furthermore, creating tailored marketing efforts and optimizing touchpoints leads to distinctive customer experiences. With AI-driven marketing analytics, businesses can effectively reduce user churn while fostering growth. By identifying customers at risk of leaving, companies can devise proactive retention strategies utilizing sophisticated machine learning algorithms, ultimately ensuring sustained engagement and loyalty. This comprehensive approach to customer intelligence empowers brands to thrive in an increasingly competitive landscape.

Description

GiniMachine, an AI-based solution to automated decision making, is called GiniMachine. It uses advanced machine learning algorithms and historical data from companies to create high-performing scoring models. It can be used to score credit, collect, or apply, expand marketing (churn prediction), as well as sales (cross-sell, upsell) opportunities. The system uses a customized implementation of the decision tree ensemble technique, augmented with a set Heuristics for preliminary data processing. GiniMachine provides models for building and supplying. They are fully compliant to the BASEL requirements. GiniMachine works with all types of data, raw and prepared, including: Socio-demographic data Credit bureaus info Transactional data Social network data Other data.