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features
design
support

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Description

B2B.IQ is a proprietary platform for account engagement, created by B2B Media Group, which provides marketing and revenue teams with extensive data, insights into account engagement, and buyer signals to optimize their display and lead generation efforts. With access to a vast global database of over 100 million verified B2B decision-makers, the platform is enhanced by first-party firmographic data, intent data, and more than 112 million monthly signals regarding account behavior. Users have the flexibility to track the progress of their campaigns, gain insights into accounts, and identify buying signals through a dashboard that can be customized according to their needs, or they can receive consistent updates from a dedicated campaign manager. B2B.IQ features an AI-driven priority index that evaluates accounts based on their engagement activities and intent topic consumption, effectively pinpointing high-priority accounts for sales outreach. Furthermore, the platform provides in-depth account intelligence, showcasing installed technologies, intent topics, and engagement frequencies to foster a deeper understanding of each account, which can lead to more effective strategies in targeting and engagement. This combination of features empowers teams to make informed decisions and drive greater results in their marketing initiatives.

Description

For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs, across all your global marketing initiatives. We understand every enterprise has its own set of requirements and constraints, which is why MRP puts you in control. If you have a seasoned ABM team with a ton of bandwidth or limited experience with constrained resources, or even if your tech stack is robust or lacking, we’ve got you covered. At your discretion, you can deploy our predictive insights as a standalone or integrated solution and can even activate our seasoned, global, multilingual ABM experts or tap into our built-in omnichannel deployment services.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage
Eloqua
HubSoft
Salesforce

Integrations

Adobe Marketo Engage
Eloqua
HubSoft
Salesforce

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

B2B Media Group

Founded

2011

Country

United Kingdom

Website

www.b2bmg.com/en/b2biqplatform

Vendor Details

Company Name

MRP

Founded

2002

Country

United States

Website

www.mrpfd.com

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Channel Marketing

Campaign Management
Channel Analytics
Content Management & Sharing
Incentive Management
Inventory Control
Lead Management
Multiple Channel Configurations
Order Management
Partner Management
Pipeline Management
Social Promotion

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Alternatives

Alternatives

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