Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Enhance your segmentation strategy by integrating behavioral data effectively. ACM streamlines the automation of email communications for both trigger and drip campaigns while efficiently managing mailing lists, contacts, and segments to ensure optimal deliverability. By creating a comprehensive view of your customer, you can facilitate detailed list segmentation and precise targeting. ACM empowers you to harness behavioral data fully, maximizing the effectiveness of each campaign. Monitor real-time revenue and conversions generated by your campaigns, and assess their performance based on conversion rates, revenue contributions, and overall site success. Implementing multivariate (or A/B) testing significantly boosts email-driven revenue, and this platform's intelligent A/B testing capabilities are seamlessly integrated into the message creation process, allowing for continuous experimentation. Additionally, by linking Campaign Manager with other offerings from the software library, you can swiftly enhance your deployment's value. Whether you choose to upgrade an existing solution, replace an expensive point product, or explore new options without any risk, your Aurea subscription ensures that every product is fully accessible to you. This flexibility not only supports innovation but also guarantees that you are equipped to adapt to the evolving needs of your marketing strategy.
Description
Enhance the effectiveness of your campaigns by leveraging enriched third-party data to effortlessly create audience segments. With Oracle Audience Segmentation, you gain access to customer analytics that facilitate the prediction and assessment of campaign performance. You can navigate your customer data seamlessly without the need for SQL, thanks to intuitive drag-and-drop tools that simplify the segment building process and incorporate essential information for personalizing each message. Utilize aggregated customer values to tailor your marketing efforts, allowing you to easily filter and identify your top 15% of buyers or target the least engaged web visitors. This streamlined approach not only saves time but also boosts the precision of your targeting strategies. You can quickly gauge the size of an audience without enduring long wait times for query results. Waterfall segmentation further enables you to construct and prioritize segments within an audience, ensuring that customers are matched with goal-oriented and relevant content. Moreover, this segment data is automatically included when you distribute the audience to external platforms, such as Responsys Campaign Management, enhancing your campaign’s overall effectiveness and reach. By integrating these advanced features, you can maximize the potential of your marketing initiatives and drive better results.
API Access
Has API
API Access
Has API
Integrations
Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
Kinetica
Oracle Advertising
Oracle BlueKai
Integrations
Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
Kinetica
Oracle Advertising
Oracle BlueKai
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Aurea
Founded
2012
Country
United States
Website
www.aurea.com/library/campaign-manager/
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/marketing/audience-segmentation/
Product Features
Email Marketing
A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Product Features
Data Management
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge