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Description
Advertisers and agencies can now utilize a comprehensive, all-in-one dashboard that allows for the comparison of ad performance across various channels, enabling them to identify which platforms effectively reach and engage their target audiences without relying on third-party cookies, all while prioritizing privacy. As audiences increasingly consume content across a multitude of devices and channels, the challenge of independent, continuous, and standardized measurement grows, particularly with the impending phase-out of third-party cookies. This complexity makes it more challenging for advertisers and agencies to assess the effectiveness of their advertising spend. AudienceReport consolidates your campaign activities from various channels into a singular, cohesive view, facilitating a clearer understanding of how different strategies contribute to audience reach and engagement. By streamlining this data, advertisers can make more informed decisions, optimizing their budgets for the greatest return on investment. Ultimately, this tool empowers marketers to navigate the evolving landscape of digital advertising with greater confidence and precision.
Description
Gain verified customer insights and return on investment for all your marketing endeavors. Semcasting has innovated IP targeting through machine learning to enhance customer outreach across various devices while ensuring full transparency. Our technology, which holds two patents, enables organizations to integrate CRM data, develop new prospect audiences, pinpoint qualified leads, and assess audience performance effectively. Traditional audience targeting methods have relied heavily on cookies, which only provide access to about 30% of the audience and often result in a threefold duplication rate among unique users. With our solution, you can target audiences at home, in schools, or workplaces, using desktops, laptops, tablets, smartphones, IP radios, smart home devices, and Connected TVs. Semcasting's advanced IP targeting technology reaches over 400 million unique devices and networks, covering more than 2 billion IP addresses. Additionally, Smart Zones effectively match, score, and enhance mailing lists, CRM files, or IP addresses using 750 deterministic attributes, providing a comprehensive view of your potential customers. This innovative approach ensures that your marketing strategies are both efficient and effective, driving better results for your business.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
AudienceProject
Founded
2010
Country
Denmark
Website
www.audienceproject.com/see-the-bigger-picture/
Vendor Details
Company Name
Semcasting
Founded
2009
Country
United States
Website
www.semcasting.com
Product Features
Product Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking