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features
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support

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Write a Review

Description

AudienceProject stands out as a comprehensive marketing and advertising platform tailored for businesses eager to maximize their return on investment in advertising. By enabling companies to engage more effectively with their target audiences, AudienceProject empowers clients to attract a larger pool of advertisers while expanding their share of advertising expenditures. This platform not only enhances the ability to connect with essential consumers but also aids in the constant improvement of campaign performance, ensuring that clients see a steady increase in return on investment. By pinpointing key demographics and reaching similar audiences, businesses can derive greater value from their advertising budgets and strengthen their brand presence. Additionally, AudienceProject provides robust tools to measure and analyze the effectiveness of advertising across various media, channels, and platforms, allowing for more informed decision-making and strategic planning. Through this integrated approach, clients can optimize their advertising efforts consistently, leading to sustained growth and success in their marketing initiatives.

Description

Consolidate and activate your data to effectively launch campaigns across various digital advertising platforms. Leverage data for tailored and relevant advertising that captivates and converts target audiences. Enhance your spending efficiency in programmatic advertising across both open web and social media platforms. During your campaign planning, identify new audiences or broaden your target demographic to boost overall campaign effectiveness. Utilize Oracle ID Graph to integrate third-party data from diverse marketing channels and devices, thereby widening your audience reach. Minimize inefficiencies and improve the purchasing experience by excluding recent converters from your campaigns using audience suppression reports. Additionally, delivery reports allow you to track the performance of your campaigns, enabling you to diagnose potential issues and ensure that the intended user profiles are reached accurately. Keeping a close eye on these metrics will ultimately lead to more successful advertising outcomes.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

BlueConic No 
Contentsquare No 
Criteo Commerce Growth No 
Improvado No 
Oracle Audience Segmentation No 
Oracle Digital Assistant No 
Oracle Marketing No 
Oracle Partner Relationship Management No 
Oracle Subscription Management No 
Oracle Unity Customer Data Platform No 
SiteSpect No 
Skai No 
Skypoint AI Platform No 
TrueTargeting No 

Integrations

BlueConic Yes 
Contentsquare Yes 
Criteo Commerce Growth Yes 
Improvado Yes 
Oracle Audience Segmentation Yes 
Oracle Digital Assistant Yes 
Oracle Marketing Yes 
Oracle Partner Relationship Management Yes 
Oracle Subscription Management Yes 
Oracle Unity Customer Data Platform Yes 
SiteSpect Yes 
Skai Yes 
Skypoint AI Platform Yes 
TrueTargeting Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

AudienceProject

Founded

2010

Country

Denmark

Website

www.audienceproject.com

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/cx/marketing/data-management-platform/

Product Features

Advertising Agency

Campaign Management No 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Market Research

Benchmarking Yes 
Compensation Management No 
Data Management Yes 
Email / Online No 
Face-to-Face No 
Panel Management Yes 
Paper-Based No 
Phone-Based No 
Sample Management Yes 
Statistical Analysis Yes 
Survey Management Yes 

Product Features

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

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