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Description
AI Driven Campaign Optimization. Deep learning algorithms transform unique users into your ideal marketing strategy. Not all conversions happen immediately. Attributy analyzes the user's past data for several months to identify any touchpoints that may have influenced a purchase decision. This allows dynamic attribution algorithms to build a very accurate picture of the channel's value. These tools are not able to be used for single-channel attribution. Many people underestimate the impact of each channel they measure and underestimate the cumulative, long-term effect of a campaign. Attributy's artificial Intelligence algorithm focuses on the user and follows each customer journey from initial touchpoint to purchase. Each ad is given credit proportional its true value in customer conversions.
Description
Marketing attribution methodologies employed worldwide can be broadly categorized into two distinct approaches. The first is the top-down population-based method, which has traditionally relied on multiple linear regression, thereby imposing significant restrictions on the number of media channels and variables that could be effectively analyzed at any moment. In contrast, the bottom-up approach aggregates individual cookie-based interactions to create a comprehensive overview. With the advent of Hamilton AI, we have pioneered a new generation of unified measurement models that not only excel in attribution but also in optimizing and allocating the majority of marketing budgets, particularly for paid media expenditures. This innovative approach circumvents the limitations of earlier models, addressing issues related to fragmented and non-comparable data, as well as the reliance on various dedicated tools that often result in misleading attribution and ineffective optimization. By implementing these advanced models, marketers can achieve more accurate insights into their campaigns, ultimately driving better decision-making and enhanced performance across their marketing efforts.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
Free Basic
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Attributy
Founded
2018
Country
United States
Website
attributy.com
Vendor Details
Company Name
Blackwood Seven
Country
Denmark
Website
blackwoodseven.com
Product Features
Customer Journey Mapping Tools
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking