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Description

Discover the genuine return on investment from your marketing initiatives by merging real user interactions with actual expenditures. Simplifying advanced attribution modeling, Attribution.io consolidates your visit, conversion, and spending information into a single platform, enabling you to quickly identify what is effective and what isn't. Enhance your decision-making process by considering every interaction along a prospect's journey. Monitor essential assisting channels to ensure conversions are accurately counted, eliminating the risk of duplication. Follow each click through to conversion to evaluate the true effectiveness of your marketing tactics. Attribution.io is crafted to provide straightforward access to your campaign outcomes without the burden of costly installations, complicated report configurations, or lengthy contracts. Concentrate your marketing strategies on the channels that yield the highest converting traffic, thereby expanding your subscriber base by prioritizing marketing efforts that generate the most signups. By honing in on sources that deliver the greatest number of leads for your sales team, you can significantly increase your success in closing deals and driving growth. Ultimately, optimizing your marketing approach will lead to improved results and greater overall efficiency.

Description

Recover conversions that may have been lost due to intelligent tracking prevention, private browsing modes, and the complexities of cross-device and cross-browser customer journeys by utilizing SegmentStream's AI-driven predictive attribution. Aggregate all your marketing data within your own Google BigQuery data warehouse, enabling automated and deduplicated reporting on cross-channel ROI. This enterprise-level solution consolidates and integrates your advertising expenses, website and mobile app metrics, CRM data, and offline conversions into one cohesive platform for streamlined marketing ROI reporting. You can easily visualize your reports using your preferred business intelligence tools. By implementing SegmentStream's predictive attribution, you can gain insights into the true effectiveness of your marketing channels and campaigns in a post-cookie landscape. Instantly assess the real incremental impact of various marketing traffic sources without having to wait for a conversion event, even if that conversion occurs across different browsers or devices. This ensures that you are always informed and can make timely decisions based on accurate data.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

AdRoll
Awin
Criteo
Facebook Ads
Google Ads
Google Analytics
Google Cloud BigQuery
Google Sheets
HubSpot CRM
LinkedIn
Meta Ads
Microsoft Advertising
Pinterest
Pipedrive
RTB House
Salesforce
Snapchat
Taboola
TikTok
X (Twitter)

Integrations

AdRoll
Awin
Criteo
Facebook Ads
Google Ads
Google Analytics
Google Cloud BigQuery
Google Sheets
HubSpot CRM
LinkedIn
Meta Ads
Microsoft Advertising
Pinterest
Pipedrive
RTB House
Salesforce
Snapchat
Taboola
TikTok
X (Twitter)

Pricing Details

$60 per month
Free Trial
Free Version

Pricing Details

$5,000 / month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Attribution.io

Country

United States

Website

www.attribution.io

Vendor Details

Company Name

SegmentStream

Founded

2018

Country

United Kingdom

Website

segmentstream.com

Product Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Alternatives

Alternatives