Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
EQ is excited to announce the launch of GeoCohorts, an advanced privacy-conscious approach to user aggregation and targeting that utilizes our highly developed POI management strategies and hyperlocal toolkit for real-time engagement. No matter what market you aim to reach, Atom is equipped to fulfill all your programmatic media buying requirements. While hyperlocal targeting is not a novel idea, achieving precision at scale and extracting meaningful insights for campaigns has often been overlooked in favor of generalized categories with standard radii. Atom features a comprehensive categorized global POI database that allows users to pinpoint the precise locations they wish to target. Whether the focus is on a multinational chain or local coffee shops, Atom empowers hyperlocal marketers with custom polygon mapping and detailed location reporting, enabling them to connect with their desired audience at the right moment while also gathering essential insights for campaign enhancement and overall business intelligence. This innovative platform ensures that marketers can navigate the complexities of hyperlocal advertising with greater efficiency and accuracy.
Description
Cisco Hyperlocation offers remarkable precision in indoor positioning by leveraging your Cisco indoor Wi-Fi network. This system integrates three key Cisco innovations: the advanced Hyperlocation Aironet 4800 access point, the Connected Mobile Experiences (CMX) location engine, and the CMX Location SDK, all of which work in unison to improve both the accuracy and refresh rate for various location-based services, including navigation, engagement, and analytics. On average, it achieves an impressive location accuracy of within 1 to 3 meters for associated Wi-Fi clients. Additionally, when the Cisco CMX SDK is incorporated into mobile applications, it provides an exceptionally rapid refresh rate. The system also employs FastLocate technology, which allows for frequent location updates for connected Wi-Fi clients. With an intuitive click and drag interface, users can experience a comprehensive 360° view of Cisco's Enterprise Networking capabilities. This feature enables insight into daily office activities, allowing businesses to engage customers by offering product details and promotions tailored to their current location. Overall, Cisco Hyperlocation significantly enhances user engagement through its innovative technology.
API Access
Has API
No
API Access
Has API
No
Integrations
ZineOne
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
EQ Works
Founded
1994
Country
Canada
Website
www.eqworks.com/platforms/atom/
Vendor Details
Company Name
Cisco
Founded
1984
Country
United States
Website
www.cisco.com/c/en/us/solutions/enterprise-networks/hyperlocation-solution/index.html
Product Features
Product Features
Location Intelligence
Behavioral Analytics
No
Data Visualization
No
Demographic Data
No
Geocoding
No
Geofencing
No
Location Tracking
No
Predictive Analytics
No
Trade Area Analysis
No
Location-Based Marketing
Audience Demographics
No
Beacons (BLE)
No
Contextual Marketing
No
Footfall Analytics
No
Geofencing
No
Location Intelligence
No
Marketing Attribution
No
Marketing Automation
No
NFC
No
Personalization
No
Push Notifications
No
QR Codes
No
Reporting / Analytics
No
Social Marketing
No
Wi-Fi
No