Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
EQ is excited to announce the launch of GeoCohorts, an advanced privacy-conscious approach to user aggregation and targeting that utilizes our highly developed POI management strategies and hyperlocal toolkit for real-time engagement. No matter what market you aim to reach, Atom is equipped to fulfill all your programmatic media buying requirements. While hyperlocal targeting is not a novel idea, achieving precision at scale and extracting meaningful insights for campaigns has often been overlooked in favor of generalized categories with standard radii. Atom features a comprehensive categorized global POI database that allows users to pinpoint the precise locations they wish to target. Whether the focus is on a multinational chain or local coffee shops, Atom empowers hyperlocal marketers with custom polygon mapping and detailed location reporting, enabling them to connect with their desired audience at the right moment while also gathering essential insights for campaign enhancement and overall business intelligence. This innovative platform ensures that marketers can navigate the complexities of hyperlocal advertising with greater efficiency and accuracy.
Description
Cisco Hyperlocation offers remarkable precision in indoor positioning by leveraging your Cisco indoor Wi-Fi network. This system integrates three key Cisco innovations: the advanced Hyperlocation Aironet 4800 access point, the Connected Mobile Experiences (CMX) location engine, and the CMX Location SDK, all of which work in unison to improve both the accuracy and refresh rate for various location-based services, including navigation, engagement, and analytics. On average, it achieves an impressive location accuracy of within 1 to 3 meters for associated Wi-Fi clients. Additionally, when the Cisco CMX SDK is incorporated into mobile applications, it provides an exceptionally rapid refresh rate. The system also employs FastLocate technology, which allows for frequent location updates for connected Wi-Fi clients. With an intuitive click and drag interface, users can experience a comprehensive 360° view of Cisco's Enterprise Networking capabilities. This feature enables insight into daily office activities, allowing businesses to engage customers by offering product details and promotions tailored to their current location. Overall, Cisco Hyperlocation significantly enhances user engagement through its innovative technology.
API Access
Has API
API Access
Has API
Integrations
ZineOne
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
EQ Works
Founded
1994
Country
Canada
Website
www.eqworks.com/platforms/atom/
Vendor Details
Company Name
Cisco
Founded
1984
Country
United States
Website
www.cisco.com/c/en/us/solutions/enterprise-networks/hyperlocation-solution/index.html
Product Features
Product Features
Location Intelligence
Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis
Location-Based Marketing
Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi