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Description
Animo is a cloud-based platform designed for measuring and optimizing media, catering to brand marketing, analytics teams, and agencies. It integrates online advertising with offline media activities within a collaborative workspace, facilitating comprehensive reporting, marketing mix modeling, and strategic planning across multiple channels. The platform's Online Dashboard links various advertising platforms, consolidating campaign data such as expenditures, impressions, clicks, conversions, and return on investment into a single interface. It employs online models to estimate the impact of different channels and guide budget allocation, while its offline tools evaluate the effectiveness of television, radio, and out-of-home advertising against measurable business results, including detailed TV spot analysis at 15-minute increments. Additionally, a Media Planner feature allows users to simulate pre-campaign scenarios, and marketing data can be accessed via AI assistants through a Model Context Protocol connection. The flexible, modular design offers support for both digital-only and integrated online and offline measurement, making it a versatile solution for modern marketing needs. This comprehensive approach ensures that users can make informed decisions based on a holistic view of their media performance.
Description
Measured provides marketing insight, cross-channel view and media incrementality testing. You can turn on 100+ audience-level experiments on Google, Facebook, and 70+ integrated media platforms. Identify Media Waste, Scale. Up to 30% Marketing Efficiency. Powered by incrementality measurement
Ask us today for a free demo!
Solutions available:
- Cross-Channel View of Marketing Spend, Marketing Attribution
- More than 70+ integrations on major media platforms like Google, Facebook and Verizon Media, Criteo. AdRoll, SnapChat. YouTube, and many more!
- Run A/B, incrementality, and always-on tests seamlessly
- Integration is simple, you can be up and running in less that 24 hours
- Learn how to maximize your spending without a stressful stress test
API Access
Has API
Yes
API Access
Has API
No
Integrations
AdRoll
No
ChatGPT
Yes
Claude
Yes
Facebook
No
Google Ads
Yes
Google Analytics
Yes
Google Search Console
Yes
LinkedIn Ads
Yes
Meta Ads
Yes
Model Context Protocol (MCP)
Yes
Integrations
AdRoll
Yes
ChatGPT
No
Claude
No
Facebook
Yes
Google Ads
No
Google Analytics
No
Google Search Console
No
LinkedIn Ads
No
Meta Ads
No
Model Context Protocol (MCP)
No
Pricing Details
$100/month
The Online Dashboard starts at $750/month with no minimum contract. Online MMM starts at $1,750/month; offline optimization starts at $2,000/month. Some advanced options are priced by data volume.
Free Trial
Yes
Free Version
No
Pricing Details
Pilots offered, ask us!
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
Yes
Mac
Yes
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Animo
Founded
2023
Country
Israel
Website
animo-tech.com
Vendor Details
Company Name
Measured
Founded
2017
Country
United States
Website
measured.com
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Product Features
Data Warehouse
Ad hoc Query
Yes
Analytics
Yes
Data Integration
Yes
Data Migration
Yes
Data Quality Control
Yes
ETL - Extract / Transfer / Load
Yes
In-Memory Processing
No
Match & Merge
Yes
Marketing Analytics
A/B Testing
Yes
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
Yes
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
Yes
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
No
Multi-Touch Attribution
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Marketing Planning
Budgeting & Forecasting
Yes
Collaboration
Yes
Flowchart
No
Goal Setting / Tracking
Yes
Marketing Calendar
No
Media Planning
Yes
Predictive Analytics
Yes
Presentation Tools
Yes
Project Tracking
No
Spend Management
Yes