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features
design
support

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Write a Review

Description

Ambo is a digital platform designed for employee advocacy in B2B companies, aimed at encouraging both employees and leaders to disseminate pre-approved content on LinkedIn. Marketing teams can curate posts, links, media, and campaign messages from a centralized hub, allowing them to efficiently distribute materials tailored to specific roles, teams, regions, or campaigns. Employees, known as advocates, have the ability to select from various prepared post options, customize the content as permitted, and either share or schedule these posts for LinkedIn. The platform offers administrators tools like approval workflows, reminders, RSS feeds, and optional AI-assisted drafts to enhance the content creation process and encourage participation. Additionally, analytics are provided to track sharing activities and measure post effectiveness, including metrics such as impressions, reactions, comments, clicks, and overall engagement across different advocates, teams, and campaigns. Furthermore, Ambo facilitates company-page amplification and sends notifications via platforms like Slack and Microsoft Teams, making it a comprehensive solution for marketing, communications, sales, and leadership teams managing LinkedIn-centered advocacy initiatives. Ultimately, it empowers organizations to maximize their outreach and engagement on social media.

Description

Sprout Social’s Employee Advocacy platform is designed to expand brand reach by turning employees into powerful social media advocates who share pre-approved, on-brand content with their personal networks. This approach boosts organic social media reach significantly while saving organizations money on paid advertising by leveraging earned media value. Employees benefit from easy-to-use tools to discover, share, and engage with content on platforms like LinkedIn, X, Facebook, and Instagram, all while staying compliant with company messaging guidelines. The platform supports targeted communications through newsletters or workspace integrations like Microsoft Teams and Slack. Employers can monitor campaign success through comprehensive metrics that link advocacy activity to tangible business outcomes such as lead generation and event registrations. Gamification elements encourage employee participation and engagement. Sprout Social also offers customizable workflows and multi-language support to fit diverse organizational needs. It’s a strategic tool for companies aiming to strengthen brand awareness and drive sales through authentic employee voices.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AuthPoint No 
Axis LMS No 
DNSWatch No 
LinkedIn Yes 
Microsoft Teams Yes 
RiteTag No 
Slack Yes 
Sprout Social No 
ThreatSync No 
Wufoo No 
Zapier No 

Integrations

AuthPoint Yes 
Axis LMS Yes 
DNSWatch Yes 
LinkedIn No 
Microsoft Teams No 
RiteTag Yes 
Slack No 
Sprout Social Yes 
ThreatSync Yes 
Wufoo Yes 
Zapier Yes 

Pricing Details

$20/advocate/month
Free Trial Yes 
Free Version No 

Pricing Details

$89 per user per month
Billed annually
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Ambo

Founded

2023

Country

India

Website

www.goambo.com

Vendor Details

Company Name

Sprout Social

Founded

2010

Country

United States

Website

sproutsocial.com/features/employee-advocacy/

Product Features

Employee Advocacy

Content Controls / Compliance No 
Content Library Creation No 
Mobile Access No 
Post Scheduling No 
Push / Email Notifications No 
Reporting / Analytics No 
Social Sharing Gamification No 
Tiered User Permissions No 

Product Features

Employee Advocacy

Content Controls / Compliance No 
Content Library Creation No 
Mobile Access No 
Post Scheduling No 
Push / Email Notifications No 
Reporting / Analytics No 
Social Sharing Gamification No 
Tiered User Permissions No 

Employee Engagement

Benchmarking Yes 
Cultural Alignment Yes 
Employee Awards Yes 
Employee Guides No 
Employee Recognition Yes 
Feedback Management No 
Goal Management Yes 
Health & Wellness Programs No 
Performance Management Yes 
Pulse Surveys Yes 

Internal Communications

App Integration No 
Blogs No 
Chat/Messaging No 
Email Management No 
Employee Directory No 
Event Calendar No 
Newsletter Management No 
Photo Gallery No 
Social Sharing No 
Survey Management No 
Telephony No 
Video Chat No 
Voice Chat No 

Social Media Management

Automated Publishing No 
Brand Tracking No 
Content Management No 
Customer Engagement No 
Multi-Account Management No 
Multi-User Collaboration No 
Post Scheduling No 
Reporting/Analytics No 
Social Media Monitoring No 

Social Networking

Activity / News Feed No 
Advertising Management No 
Blogs No 
Data Security No 
Event Management No 
Group Management No 
Media Library No 
Privacy Options No 
Real-time Chat No 
Social Media Integration No 
Social Media Tagging No 
User Profiles No 

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