Compare Amazon Marketing Cloud vs. Helios Data in 2025

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Description

Amazon Marketing Cloud (AMC) serves as a secure and privacy-compliant clean room solution that empowers advertisers to conduct analyses and build audiences using pseudonymized data, which includes insights from Amazon Ads and other sources. By integrating diverse signals from various Amazon platforms, advertisers, and selected external partners, AMC allows for versatile inquiries within a secure privacy framework. This enables advertisers to leverage tailored insights and audience segments derived from AMC to refine their campaign strategies, enhance direct marketing efforts, and shape key business choices. Additionally, users can generate custom audience lists based on interaction logs, conversion events, and segmentation data. The audiences crafted within AMC can be seamlessly activated through Amazon DSP, providing a streamlined approach to targeting. Furthermore, AMC offers a comprehensive view of customer shopping journeys across Amazon’s media and channels, effectively measuring the advertising impact both within and beyond the Amazon ecosystem. Ultimately, this tool not only enhances advertising strategies but also fosters a deeper understanding of consumer behavior and preferences.

Description

Helios Data employs a distinctive algorithmic governance strategy that utilizes secure enclave technology safeguarded by digital contracts, monitored by algorithmic "fingerprints," to facilitate safe and efficient data analysis and processing. This innovative approach enables businesses that handle personal or sensitive information, along with their analytical partners, to safely resume and expand their data-driven analytical and monetization efforts in a cost-effective manner. By significantly reducing the risks associated with data sharing and usage, companies can also lower their expenses related to data monetization, all while enhancing the value derived from their enterprise's personal and sensitive data assets. This method revitalizes business models and uncovers new revenue opportunities that may have been stifled due to concerns over data protection and privacy. Additionally, the technology of digital contract governance introduces accuracy and real-time enforcement to what would typically be passive legal agreements or data processing contracts. The implementation of "confidential compute" secure enclave technology provides a robust guarantee of data-in-use protection, ensuring that no information can be leaked, lost, exposed, misused, or misdirected, thus bolstering trust in data handling practices. Overall, Helios Data's approach not only enhances security but also empowers organizations to harness their data’s full potential.