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Description

Amazon DSP serves as a programmatic advertising platform that enables you to buy ads effectively to engage both new and existing audiences across various digital spaces. Leveraging exclusive insights and consumer purchase behaviors, this platform allows you to connect with the most pertinent audiences wherever they interact online. You can strategize your marketing initiatives using valuable insights and evaluate performance through detailed reports, all provided at no extra charge. To uphold quality and brand integrity, we implement meticulous reviews across review platforms and conduct real-time bidding assessments. The latest enhancements in Amazon DSP include innovative machine learning models designed to boost campaign efficacy and assist advertisers in reaching untapped audiences. By exploring how Amazon DSP can facilitate the development of programmatic advertising campaigns, you can better shape your marketing strategies based on data and analytics. Additionally, consider enrolling in our Amazon DSP certification program to enhance your expertise and learn how to fine-tune your advertising strategy effectively. This certification will not only validate your knowledge but also equip you with practical skills to navigate the dynamic advertising landscape.

Description

Amazon Marketing Cloud (AMC) serves as a secure and privacy-compliant clean room solution that empowers advertisers to conduct analyses and build audiences using pseudonymized data, which includes insights from Amazon Ads and other sources. By integrating diverse signals from various Amazon platforms, advertisers, and selected external partners, AMC allows for versatile inquiries within a secure privacy framework. This enables advertisers to leverage tailored insights and audience segments derived from AMC to refine their campaign strategies, enhance direct marketing efforts, and shape key business choices. Additionally, users can generate custom audience lists based on interaction logs, conversion events, and segmentation data. The audiences crafted within AMC can be seamlessly activated through Amazon DSP, providing a streamlined approach to targeting. Furthermore, AMC offers a comprehensive view of customer shopping journeys across Amazon’s media and channels, effectively measuring the advertising impact both within and beyond the Amazon ecosystem. Ultimately, this tool not only enhances advertising strategies but also fosters a deeper understanding of consumer behavior and preferences.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Amazon
Amazon Ads
Amazon Brand Lift
Amazon Omnichannel Metrics
Accenture Cloud Retail Execution
Amazon DSP
Amazon Marketing Cloud
Amazon Video Ads
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
Flywheel
Foursquare
LienTracker Online
LiveRamp
Pacvue
Revive
Salesforce Data Cloud
Supermetrics
Treasure Data
Wunderman Thompson Commerce Intelligence

Integrations

Amazon
Amazon Ads
Amazon Brand Lift
Amazon Omnichannel Metrics
Accenture Cloud Retail Execution
Amazon DSP
Amazon Marketing Cloud
Amazon Video Ads
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
Flywheel
Foursquare
LienTracker Online
LiveRamp
Pacvue
Revive
Salesforce Data Cloud
Supermetrics
Treasure Data
Wunderman Thompson Commerce Intelligence

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/solutions/products/amazon-dsp

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/solutions/products/amazon-marketing-cloud

Product Features

Alternatives

Alternatives

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