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Description
Attribution based on individual users and the assessment of campaigns for both web and mobile platforms is essential. Gain comprehensive insights into your campaigns across various channels, devices, and platforms through tools designed for cohesive measurement, campaign analysis, and precise attribution. With a customizable dashboard, you can effectively showcase a wide range of holistic measurement metrics. Airbridge’s robust measurement features enable an in-depth evaluation of your marketing campaigns, utilizing diverse metrics such as engagement rates, uninstall counts, retention figures, impressions, costs, and revenue generation. Accurately measure and attribute conversions to their corresponding media, devices, and platforms. Our last-click and statistical multi-touch models facilitate the tracking of intricate non-linear customer journeys, allowing for a detailed understanding of the impact each campaign, channel, platform, and search keyword has on customer conversions. Furthermore, you can customize detection parameters paired with validation rules to ensure authentic measurement. With Airbridge, you can effectively eliminate unnecessary expenditures due to ad fraud while maximizing your marketing ROI. Ultimately, this comprehensive approach not only enhances campaign effectiveness but also drives better decision-making for future marketing strategies.
Description
Marketing attribution methodologies employed worldwide can be broadly categorized into two distinct approaches. The first is the top-down population-based method, which has traditionally relied on multiple linear regression, thereby imposing significant restrictions on the number of media channels and variables that could be effectively analyzed at any moment. In contrast, the bottom-up approach aggregates individual cookie-based interactions to create a comprehensive overview. With the advent of Hamilton AI, we have pioneered a new generation of unified measurement models that not only excel in attribution but also in optimizing and allocating the majority of marketing budgets, particularly for paid media expenditures. This innovative approach circumvents the limitations of earlier models, addressing issues related to fragmented and non-comparable data, as well as the reliance on various dedicated tools that often result in misleading attribution and ineffective optimization. By implementing these advanced models, marketers can achieve more accurate insights into their campaigns, ultimately driving better decision-making and enhanced performance across their marketing efforts.
API Access
Has API
API Access
Has API
Integrations
Amplitude
Braze
Google Ads
MobileAction
WillBot
tvScientific
Integrations
Amplitude
Braze
Google Ads
MobileAction
WillBot
tvScientific
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
AB180
Founded
2015
Country
South Korea
Website
www.airbridge.io
Vendor Details
Company Name
Blackwood Seven
Country
Denmark
Website
blackwoodseven.com
Product Features
Click Fraud
Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking