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ease
features
design
support

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Description

Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.

Description

The decision-making process of a consumer when making a purchase encompasses several stages. From the initial interaction with a brand to their overall experience as a user, various elements play a crucial role in shaping their perceptions and judgments about a brand. At Reconsense, we harness AI-driven tools to explore the intricacies of the consumer's journey, meticulously mapping each interaction, analyzing the choices made, and examining both the actions taken and those not taken in response to suggestions—providing a comprehensive 360-degree view of the customer experience. This approach enables a thorough analysis of consumer demographics, preferences, choices, and expectations regarding the brand. Additionally, the insights gained can be utilized to tailor recommendations and offerings, ultimately leading to a more refined and engaging customer experience that aligns with individual needs. By understanding these dynamics better, brands can foster stronger connections with their consumers.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
MediaSense
NCM Conservative
Pricing Navigator
SearchSense
Snowflake
The Trade Desk

Integrations

Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
MediaSense
NCM Conservative
Pricing Navigator
SearchSense
Snowflake
The Trade Desk

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Affinity Solutions

Founded

2005

Country

United States

Website

www.affinity.solutions/

Vendor Details

Company Name

RecoSense Infosolutions

Founded

2014

Country

India

Website

recosenselabs.com

Product Features

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Alternatives

Alternatives

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