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Description
Advanced Contextual serves as an innovative platform for contextual advertising, empowering brands, publishers, platforms, and data owners to effectively engage high-intent customers both on the open web and social media without depending on third-party cookies. By processing signals from a staggering 3.5 billion content pages across 55,000 publishers, it equips marketers with the tools to comprehend and pinpoint customers based on their content interactions. In contrast to rivals that utilize standard taxonomies, Advanced Contextual focuses on crafting custom audiences through the identification of specific keywords that resonate with potential buyers, which allows brands to connect with high-intent consumers in unique and cost-efficient avenues. This distinctive strategy not only fosters scalable marketing performance but also upholds crucial consumer privacy standards, making it an appealing choice for modern advertisers. As a result, businesses can effectively optimize their advertising strategies while respecting user data.
Description
ID5 presents a privacy-centric, adaptable universal identity solution that caters to the changing dynamics of digital marketing. Central to its offering is the ID5 ID, a durable and encrypted identifier that utilizes both deterministic and probabilistic data to build consent-driven user profiles across various platforms, including web, in-app, CTV, and audio. The ID5 Graph smartly links these identifiers at both individual and household levels, facilitating precise cross-device targeting, effective frequency capping, and comprehensive measurement across different channels. Built to withstand regulatory shifts and the decline of third-party cookies, ID5 employs advanced machine learning techniques that dynamically adjust to signal loss and fragmentation, ensuring reliable identity resolution. With integration capabilities extending to over 100,000 media properties as well as leading adtech platforms, ID5 supports a diverse range of stakeholders including publishers, SSPs, DSPs, and brands, thereby enhancing the reach of addressable audiences and optimizing campaign outcomes. As digital advertising continues to evolve, ID5 remains committed to advancing identity solutions that prioritize user consent and privacy while driving measurable results for advertisers.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Advanced Contextual
Country
United States
Website
www.advancedcontextual.com
Vendor Details
Company Name
ID5
Founded
2017
Country
United Kingdom
Website
id5.io