Compare Adsterra vs. Google Ad Exchange (AdX)

Established in 2013, Adsterra has grown into a reputable global advertising network, serving over 30,000 advertisers and publishers around the world. Our platform is designed to be both sophisticated and user-friendly, offering exceptional partner support for both private and corporate media buyers and sellers. With a diverse array of ad formats and payment methods, rapid moderation processes, accommodating terms for beginners and various industries, as well as precise targeting capabilities, Adsterra stands out among numerous advertising networks. What truly sets us apart is our robust three-tier security system, a wide variety of flexible ad inventories, and a team of industry-leading managers and support staff. At Adsterra, we ensure that only the highest quality ads and cleanest traffic are allowed, with a strict prohibition on malware. We are committed to helping advertisers achieve their key performance indicators while enhancing their return on investment, simultaneously enabling publishers to maximize their effective cost per mille (eCPM) through our intuitive traffic solutions. Our dedicated team works diligently to create a thriving ecosystem for all stakeholders involved.

Google AdX, which was previously known as DoubleClick Ad Exchange, is a platform for programmatic advertising that facilitates the real-time sale of ad inventory by publishers to various advertisers and ad networks. It operates on a real-time bidding (RTB) model, where the pricing for each ad impression is determined through an auction process, allowing advertisers to vie for the chance to showcase their advertisements on the websites of publishers. As one of the most significant and widely utilized ad exchanges globally, Google AdX provides numerous advantages for publishers, such as: A diverse array of advertisers: By collaborating with a broad spectrum of advertisers, including well-known brands, agencies, and advertising networks, AdX enables publishers to tap into a much more extensive demand than they could independently achieve. Increased revenue opportunities: The RTB mechanism employed by AdX guarantees that publishers are paid the highest possible rates for their advertising inventory, thus maximizing their earnings potential. Moreover, this competitive bidding environment often leads to enhanced profitability for publishers over time.