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Description
Revenue generation through cross-device tracking is feasible even when users utilize several devices to complete their purchases. Consequently, publishers that direct traffic to mobile platforms are more inclined to engage in the program. Given the current landscape where cookies are no longer a reliable tracking method, compliance with GDPR and ITP regulations is essential, as cookies require user consent, and many users may opt-out of cookie usage entirely. To address this challenge, Admitad has introduced a cookieless tracking solution that adheres to both GDPR and ITP standards. By utilizing your link, customers will be directed straight to the advertiser's site without unnecessary redirection. Looking ahead, there will be an increased emphasis on monitoring and capturing target actions effectively. Allow us to manage your app tracking or seamlessly integrate with leading mobile platforms, as we are equipped to track installations on smartphones and tablets, as well as in-app purchases. This innovative approach not only ensures compliance but also enhances user experience and engagement.
Description
TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.
API Access
Has API
API Access
Has API
Integrations
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
MINT
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
wecantrack
Integrations
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
MINT
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
wecantrack
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Admitad
Founded
2009
Country
Germany
Website
www.admitad.com
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/truetargeting/