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Description

Admetrics serves as a robust marketing analytics platform aimed at equipping e-commerce teams with scientifically grounded data, facilitating better budget management and quicker decision-making. The platform encompasses a variety of tools like Business Intelligence, Attribution, Marketing Mix Modeling, Data Activation, and Experimentation. Featuring highly customizable dashboards, Admetrics consolidates data from numerous sources, improving data integrity and minimizing the hassle of toggling between various tools or spreadsheets. Its innovative PRISMA model delivers actionable insights regarding the effectiveness of marketing channels, encompassing TV, offline media, and online marketplaces, while sidestepping the drawbacks often associated with conventional tracking and attribution methodologies. Admetrics meticulously records all customer interactions in strict adherence to data protection regulations, providing profound insights into customer journeys and paths to conversion. Additionally, its advanced Bayesian statistics engine drives the testing and optimization of marketing strategies, enabling teams to refine their approaches and enhance overall effectiveness. By leveraging these capabilities, companies can better understand their marketing performance and make informed adjustments to their strategies.

Description

Marketing attribution methodologies employed worldwide can be broadly categorized into two distinct approaches. The first is the top-down population-based method, which has traditionally relied on multiple linear regression, thereby imposing significant restrictions on the number of media channels and variables that could be effectively analyzed at any moment. In contrast, the bottom-up approach aggregates individual cookie-based interactions to create a comprehensive overview. With the advent of Hamilton AI, we have pioneered a new generation of unified measurement models that not only excel in attribution but also in optimizing and allocating the majority of marketing budgets, particularly for paid media expenditures. This innovative approach circumvents the limitations of earlier models, addressing issues related to fragmented and non-comparable data, as well as the reliance on various dedicated tools that often result in misleading attribution and ineffective optimization. By implementing these advanced models, marketers can achieve more accurate insights into their campaigns, ultimately driving better decision-making and enhanced performance across their marketing efforts.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Google Cloud Platform
Meta AI
Slack
TikTok

Integrations

Google Cloud Platform
Meta AI
Slack
TikTok

Pricing Details

$399 per month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Admetrics

Founded

2015

Country

Germany

Website

www.admetrics.io

Vendor Details

Company Name

Blackwood Seven

Country

Denmark

Website

blackwoodseven.com

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Alternatives

Alternatives

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