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features
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support

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Description

Simple Admation is a marketing approval workflow and project management platform built for marketing teams, creative agencies and regulated organisations in banking, insurance, health and retail — where compliance, version control and audit trails are non-negotiable. The platform manages the full creative production lifecycle from structured brief to final approved asset in one system, eliminating the email threads, shared drives and disconnected tools that create version confusion, approval delays and compliance failures. Marketing project management: structured brief templates capture all requirements before creative work begins. Task scheduling runs against live resource capacity, with campaign calendars, real-time dashboards and Gantt-style timelines giving managers full visibility across every active project. • Approval workflow: assets route through sequenced, multi-level approval pathways. Stakeholders annotate directly online — print, digital, video and HTML — with all feedback consolidated in one view. Automated reminders, batch approvals and forwarding tools reduce high-volume review cycle costs. • Online proofing: side-by-side revision comparison and consolidated feedback management give teams a single source of truth across every review cycle. • Compliance: tamper-proof audit trail records every review action and approval decision with timestamps and reviewer attribution. Mandatory checklists enforce compliance steps before sign-off. • Resource management: live resource planner, time tracking, skill-based scheduling and workload dashboards. Used by Bupa, Spotlight, NIB, RACV, HESTA, NIB, Hollard, Woolworths, Mondelez, Spotlight and Tourism Australia.

Description

You can centralize all your assets, manage the entire content lifecycle, from creation to distribution, and get to markets on time and on-brand. You can get a single view of strategy, planning, execution and review across all locations and teams in real-time. This will eliminate the need to do all the work. All your marketing planning, workflows and financials can be managed from one central view. Aprimo is a leader in AI and workflow capabilities. Content atomization supports the entire content lifecycle, from the creative effort to the downstream performance. Aprimo AI streamlines collaboration, optimizes assets, and helps you create richer brand experiences quicker. It generates smart tags, descriptions, and suggests existing content for reuse before you make a request to maximize asset reuse.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Akeneo PIM No 
Brevo No 
Claravine No 
Contentstack No 
Eloqua No 
Hootsuite No 
Ion No 
Microsoft Outlook No 
NetSuite No 
ON24 No 
PathFactory No 
Salesforce Marketing Cloud Account Engagement No 
Shopify No 
Shutterstock No 
Simple Asset Manager Yes 
Smint.io No 
Sprinklr No 
Vimeo No 
WordPress VIP No 

Integrations

Akeneo PIM Yes 
Brevo Yes 
Claravine Yes 
Contentstack Yes 
Eloqua Yes 
Hootsuite Yes 
Ion Yes 
Microsoft Outlook Yes 
NetSuite Yes 
ON24 Yes 
PathFactory Yes 
Salesforce Marketing Cloud Account Engagement Yes 
Shopify Yes 
Shutterstock Yes 
Simple Asset Manager No 
Smint.io Yes 
Sprinklr Yes 
Vimeo Yes 
WordPress VIP Yes 

Pricing Details

$50
Free Trial Yes 
Free Version No 

Pricing Details

Contact us for your personalized quote.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Simple

Founded

2007

Country

Australia

Website

www.simple.io/products/simple-admation

Vendor Details

Company Name

Aprimo

Founded

1998

Country

United States

Website

www.aprimo.com

Product Features

Advertising Agency

Campaign Management Yes 
Collaboration Yes 
Document Management Yes 
File Sharing Yes 
Project Management Yes 
Task Management Yes 
Time Tracking Yes 

Creative Management

Billing & Invoicing No 
Client Management No 
Collaboration Yes 
File Sharing Yes 
Project Management Yes 
Task Management Yes 
Time Tracking Yes 

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing Yes 
Brand Control Yes 
Customizable Branding Yes 
File Conversion Yes 
Metadata Management Yes 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document Yes 
Search/Filter Yes 
Version Control Yes 
Watermarking No 
Workflow Management Yes 

Marketing Planning

Budgeting & Forecasting No 
Collaboration Yes 
Flowchart No 
Goal Setting / Tracking Yes 
Marketing Calendar Yes 
Media Planning No 
Predictive Analytics No 
Presentation Tools No 
Project Tracking Yes 
Spend Management No 

MRM

Activity Planning Yes 
Analytics / ROI Tracking Yes 
Approval Workflow Yes 
Brand Management Yes 
Budgeting & Forecasting Yes 
Content Management Yes 
Digital Asset Management Yes 
Expense Management No 
Marketing Calendar Yes 
Strategic Planning Yes 

Online Proofing

Audit Trail Yes 
Due Date Tracking Yes 
File Sharing Yes 
Markup Tools Yes 
Role-Based Permissions Yes 
Status Tracking Yes 
Version Control Yes 

Project Portfolio Management

Budget Management Yes 
Collaboration Yes 
Dashboard Yes 
Issue Management No 
Milestone Tracking Yes 
Portfolio Management Yes 
Project Planning Yes 
Requirements Management Yes 
Resource Management Yes 
Status Tracking Yes 
Task Management Yes 
Time & Expense Tracking No 

Resource Management

Capacity Management Yes 
Data Visualization No 
Demand Forecasting No 
Drag & Drop Yes 
Employee Scheduling Yes 
Filtered Search Yes 
Resource Allocation Yes 
Skills Tracking Yes 
Utilization Management Yes 

Workflow Management

Access Controls/Permissions Yes 
Approval Process Control Yes 
Business Process Automation Yes 
Calendar Management Yes 
Compliance Tracking Yes 
Configurable Workflow Yes 
Customizable Dashboard Yes 
Document Management Yes 
Forms Management No 
Graphical Workflow Editor No 
Mobile Access No 
No-Code No 
Task Management Yes 
Third Party Integrations Yes 
Workflow Configuration Yes 

Product Features

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing Yes 
Brand Control Yes 
Customizable Branding Yes 
File Conversion Yes 
Metadata Management Yes 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document Yes 
Search/Filter Yes 
Version Control Yes 
Watermarking Yes 
Workflow Management Yes 

Marketing Planning

Budgeting & Forecasting Yes 
Collaboration Yes 
Flowchart No 
Goal Setting / Tracking Yes 
Marketing Calendar Yes 
Media Planning No 
Predictive Analytics Yes 
Presentation Tools No 
Project Tracking Yes 
Spend Management Yes 

MRM

Activity Planning Yes 
Analytics / ROI Tracking Yes 
Approval Workflow Yes 
Brand Management Yes 
Budgeting & Forecasting Yes 
Content Management Yes 
Digital Asset Management Yes 
Expense Management Yes 
Marketing Calendar No 
Strategic Planning Yes 

Alternatives

Alternatives

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