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Description
By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.
Description
PulsePoint is an innovative technology firm that utilizes real-time data to revolutionize the landscape of healthcare marketing and decision-making processes. By analyzing intricate health indicators and merging digital factors with tangible data, PulsePoint offers an extensive perspective on health consumers. Their systems employ machine learning and programmatic automation to harness this information, streamlining marketing efforts, customer analytics, predictive modeling, and decision-support functions. This methodology allows healthcare marketers to effectively connect with the appropriate audiences on a large scale, while publishers enjoy enhanced profitability through insightful actions. In this way, PulsePoint not only transforms marketing strategies but also improves overall healthcare outcomes.
API Access
Has API
API Access
Has API
Integrations
ASTRAD DSP
Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Bucksense
Citizen RIMS
DV Publisher Suite
FreeWheel Beeswax
Humming
Intuizi
Integrations
ASTRAD DSP
Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Bucksense
Citizen RIMS
DV Publisher Suite
FreeWheel Beeswax
Humming
Intuizi
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Viant
Founded
1999
Country
United States
Website
www.adelphic.com
Vendor Details
Company Name
PulsePoint
Founded
2011
Country
United States
Website
www.pulsepoint.com
Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
