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ease
features
design
support

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Description

AdUp Technology, the recognized brand of Axel Springer Teaser Ad GmbH, stands out as a premier platform for native advertising solutions tailored for both publishers and advertisers. We provide a diverse array of innovative ad formats designed to meet the varied needs of advertising clients. As a fully-owned subsidiary of Axel Springer SE, we deliver an extensive portfolio within high-quality editorial contexts, encompassing everything from performance-driven campaigns to content and brand marketing. Our dedicated teams located in Berlin, Hamburg, Leipzig, and Regensburg strive to optimize performance for our clients. By seamlessly integrating placements that match the aesthetic of the website, our ads are perceived as a cohesive part of the browsing experience. They leverage the trustworthiness of their editorial surroundings, resulting in elevated click-through and conversion rates. Regardless of the platform—be it desktop, tablet, or mobile—our advertisements are not only present but also expertly woven into the content for an enhanced user experience. This commitment to quality ensures that our clients receive maximum value from their advertising efforts.

Description

Zefr operates as a video advertising platform that provides targeted video ad placements prior to launch. This platform allows advertisers to execute extensive video campaigns tailored to specific brand preferences, ensuring precision, control, and effectiveness in their outreach. With a focus on YouTube, Zefr’s technology facilitates sophisticated, dynamic targeting aimed at the most relevant videos for brands. Our solutions ensure that video content is targeted precisely on the largest video-sharing platform globally. For brands, achieving success in the online video landscape begins with strategically aligning with suitable content. When your advertisement is placed alongside the right content and context, it can lead to significant immediate media impact while also enhancing long-term brand value. The operational process begins with Zefr identifying every new video uploaded to YouTube. We meticulously analyze the video’s meta-data to understand its context and assess its potential relevance for brand advertising. Additionally, our proprietary forecasting model estimates the expected views and impressions, enabling brands to effectively maximize the reach of their advertising campaigns. Ultimately, Zefr empowers advertisers to connect their messages with the right audience in an optimal setting.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Google Ads
Nielsen Marketing Cloud
Yieldlab
YouTube
comScore

Integrations

Google Ads
Nielsen Marketing Cloud
Yieldlab
YouTube
comScore

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

AdUp Technology

Founded

2008

Country

Germany

Website

www.adup-tech.com

Vendor Details

Company Name

Zefr

Founded

2009

Country

United States

Website

zefr.com/video-advertising

Product Features

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Product Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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