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Description

To effectively demonstrate the impact of marketing efforts, it is essential to have consistent and precise data across multiple platforms. In a multifaceted marketing environment characterized by team divisions and a rapidly changing marketing landscape, discrepancies often stem from differing naming conventions. Accutics acts as your cohesive and verified data language, providing transparent and dependable insights that propel your business forward. Marketing tracking is a collaborative effort, allowing campaign creators, activation teams, and partners to consistently access and utilize the most recent version of your taxonomy across all platforms. With straightforward workflows designed for standardized data, complexity is minimized. When conducting marketing and cost analyses, a diverse array of data from various sources is crucial. According to Forbes, a staggering 80% of the time spent to attain value goes towards cleaning this data. Essentially, the race is effectively finished before the data even arrives. By bypassing tedious manual tasks, you can directly access connected, standardized, and harmonized data with the help of Accutics, enabling your team to focus on strategic decision-making rather than data management. Embrace a streamlined approach to data that enhances your marketing effectiveness and accelerates growth.

Description

Heap serves as an all-encompassing digital analytics platform that equips companies with a thorough comprehension of their customers' experiences. By seamlessly tracking every user interaction on both web and mobile interfaces, Heap delivers practical insights aimed at enhancing conversion rates, customer retention, and overall user satisfaction. Utilizing sophisticated data science techniques, the platform pinpoints areas of friction and potential growth, empowering businesses to swiftly make informed, data-driven choices. Featuring robust functionalities such as session replays, heatmaps, and AI-enhanced insights, Heap allows organizations to analyze and refine user behavior throughout each interaction. This holistic approach ensures that businesses can continuously adapt and evolve their strategies to meet customer needs effectively.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Appbrew No 
Facebook Yes 
Google Chrome Yes 
Google Cloud BigQuery Yes 
Ketch No 
LinkedIn Yes 
Microsoft Excel Yes 
Numeric No 
Piano Yes 
Piwik PRO Yes 
Rippling No 
Scispot No 
Split No 
Spree Commerce No 
Stackpile No 
Startdeliver No 
Tapcart No 
Workers by Delos No 
Yahoo Search Yes 
YouTube Yes 

Integrations

Appbrew Yes 
Facebook No 
Google Chrome No 
Google Cloud BigQuery No 
Ketch Yes 
LinkedIn No 
Microsoft Excel No 
Numeric Yes 
Piano No 
Piwik PRO No 
Rippling Yes 
Scispot Yes 
Split Yes 
Spree Commerce Yes 
Stackpile Yes 
Startdeliver Yes 
Tapcart Yes 
Workers by Delos Yes 
Yahoo Search No 
YouTube No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$500.00/year
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Accutics

Founded

2017

Country

Denmark

Website

www.accutics.com

Vendor Details

Company Name

Contentsquare

Founded

2012

Country

France

Website

www.heap.io

Product Features

Data Governance

Access Control No 
Data Discovery No 
Data Mapping No 
Data Profiling No 
Deletion Management No 
Email Management No 
Policy Management No 
Process Management No 
Roles Management No 
Storage Management No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Business Intelligence

Ad Hoc Reports Yes 
Benchmarking No 
Budgeting & Forecasting No 
Dashboard Yes 
Data Analysis Yes 
Key Performance Indicators Yes 
Natural Language Generation (NLG) No 
Performance Metrics Yes 
Predictive Analytics No 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators Yes 
Visual Analytics Yes 

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Data Visualization

Analytics Yes 
Content Management No 
Dashboard Creation No 
Filtered Views Yes 
OLAP No 
Relational Display No 
Simulation Models No 
Visual Discovery Yes 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Analytics

Attribution No 
Automatic Data Capture No 
Churn Reporting No 
Customer Feedback Collection No 
Customer Guidance No 
Customer Journey Analytics No 
Data Export No 
Data History Retention No 
Data Labeling No 
Product Engagement Scoring No 
Real-Time Data Analysis No 
Touchpoint Analytics No 
User Segmentation No 

Reporting

Customizable Dashboard Yes 
Data Source Connectors Yes 
Drag & Drop No 
Drill Down Yes 
Email Reports No 
Financial Reports No 
Forecasting Yes 
Marketing Reports Yes 
OLAP No 
Report Export Yes 
Sales Reports Yes 
Scheduled / Automated Reports No 

Web Analytics

Campaign Management Yes 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking No 
Keyword Tracking Yes 
Multiple Site Management Yes 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking Yes 
Time on Site Tracking No 
User Interaction Tracking Yes 

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