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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Next Best Action serves as an established AI recommendation engine utilized by major banks and insurance companies worldwide, continuously evolving through our extensive network of clients, customer data, and financial offerings. It fulfills the demand for crafting tailored customer journeys by providing seamless omnichannel digital interactions. ABAKA facilitates this digital transformation through our cloud-based Enterprise SaaS platform, which features a collection of modular and customizable applications. This solution is engineered to seamlessly integrate with a client's existing internal systems, business protocols, and customer interaction needs, ultimately enhancing their digital customer experiences and driving revenue growth. By delivering sophisticated customer insights and intelligent prompts, it enables financial institutions to anticipate which messages and content will foster positive customer reactions, leading to improved engagement, retention, product conversion rates, and opportunities for upselling. Furthermore, the adaptability of our platform allows businesses to refine their strategies based on real-time data, ensuring they remain competitive in a rapidly evolving marketplace.

Description

Fragmatic is an innovative AI-driven personalization platform that seamlessly integrates your analytics, content, and audiences into a cohesive learning ecosystem. By utilizing advanced AI Agents and a Topic Analytics engine, it uncovers user intent, facilitates experiments, and enhances conversion rates—all while maintaining comprehensive oversight for marketers. Designed for organizations seeking effective personalization that propels growth, Fragmatic empowers teams to achieve their objectives. The AI Agents delve into your ideal customer profile, content, and visitor interactions to identify impactful actions. Meanwhile, the Topic Analytics feature highlights the themes that drive conversions and those that create obstacles. The Opportunity Radar analyzes your GA4 data to convert traffic into actionable strategies without delay. Re:Call ensures that advertising and on-site experiences remain synchronized in real time. Every insight is presented transparently, with each recommendation clearly articulating its rationale. Marketers can confidently review, tweak, and publish their strategies without fear of opaque automation. This approach eliminates developer bottlenecks, fostering a rapid learning environment that leads to improved conversions and human-centered AI execution, ultimately enhancing overall marketing effectiveness.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Google Ads No 
HubSpot CRM No 
Klaviyo No 
LinkedIn Ads No 
Mailchimp No 
Salesforce No 

Integrations

Google Ads Yes 
HubSpot CRM Yes 
Klaviyo Yes 
LinkedIn Ads Yes 
Mailchimp Yes 
Salesforce Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$300/month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

ABAKA

Founded

2015

Country

United Kingdom

Website

abaka.me/

Vendor Details

Company Name

Fragmatic Technologies Pvt. Ltd.

Founded

2023

Country

India

Website

fragmatic.io

Product Features

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Product Features

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Alternatives

Alternatives

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