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Description
Unlock the full potential of your brand. By utilizing our advanced data science techniques and predictive analytics on an unmatched dataset, we connect with customers at every stage of their buying journey, ensuring you can reach shoppers with exactly what they desire. With insights derived from nearly half of American households, we gain a profound understanding of consumer behavior and purchasing patterns, both online and in physical stores. Our expertise helps you identify the connections that drive purchasing decisions and foster brand loyalty throughout the customer journey. We offer solutions tailored to every phase of your shoppers' experience, establishing a continuous cycle of consumer engagement that enhances accuracy and maximizes your return on investment. Take advantage of our innovative analytics platform, 84.51° Stratum, along with bespoke research and analytical services to gain insights into the shopping journey. Our deep industry knowledge and customer intelligence equip our clients to formulate thorough and effective strategies, ensuring sustained growth and success in a competitive market. By embracing our approach, you can transform the way your brand interacts with consumers, creating lasting impacts.
Description
Trax empowers brands and retailers to successfully navigate the evolving landscape of retail, where the integration of physical and digital experiences enhances shopper satisfaction at the shelf. By offering a comprehensive and precise method for consumer packaged goods (CPG) manufacturers and retailers to observe, measure, and assess shelf activity, Trax stands out as a leader in the field. The platform’s real-time monitoring and analytical capabilities provide insights into aisle dynamics, allowing for improved operational efficiency. When shelves are not well managed, it can lead to dissatisfied customers and lost revenue; however, retailers often lack the workforce to identify every issue immediately. With Trax, shelves are automatically scanned, conditions are analyzed, and necessary adjustments are prioritized to fully realize the potential of each aisle. This ensures that every product is optimally positioned in every store consistently. Furthermore, Trax Retail Execution leverages cutting-edge image-recognition technology and advanced deep-learning algorithms to digitize shelf data, ultimately driving sales growth and enhancing the shopping experience. By harnessing these innovative tools, retailers can create a seamless integration of their physical presence and digital strategy, leading to better overall performance.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
84.51°
Founded
2015
Country
United States
Website
www.8451.com
Vendor Details
Company Name
Trax Retail
Founded
2010
Country
Singapore
Website
traxretail.com
Product Features
Product Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management
