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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

We utilize artificial intelligence to gather and interpret data, transforming it into user-friendly dashboards that enhance your sales potential. This innovative service enables a more streamlined and user-friendly approach to conducting business. Daily, category managers and e-commerce entrepreneurs encounter numerous challenges. Our solutions can facilitate quicker and more efficient problem-solving. For instance, if you spot an error in a product listing on one platform, it often requires a tedious manual review of all other listings. Our tool can automatically identify discrepancies across all platforms and indicate where additional inaccuracies may exist. By evaluating the Data Comparison Criteria (DCC) of product listings for specific items across various sites, you can benchmark your performance against your competitors. Additionally, tracking competitors’ new launches, pricing strategies, and promotional activities can be time-consuming. Our service allows you to effortlessly monitor newly introduced products and their pricing from competitors, enabling you to make informed comparisons. Furthermore, it helps you evaluate the competitiveness of your pricing strategy in relation to the market average, ensuring you maintain a strong position in the industry. This way, you can focus on growing your business rather than getting bogged down by administrative tasks.

Description

Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Amazon

Integrations

Amazon

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

24TTL

Country

Netherlands

Website

24ttl.net/en/24orm

Vendor Details

Company Name

Cognizant

Founded

1994

Country

United States

Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Product Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Alternatives

Alternatives