Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
1Channel Merchandising Campaign Management is a cloud-based solution designed for retail execution, catering to FMCG, CPG, and retail brands as they manage in-store advertising efforts. Teams are able to establish clear campaign goals and guidelines, allocate point-of-sale materials (POSM), and choose specific stores using detailed store lists and coverage strategies. Field representatives utilize a mobile application to adhere to provided instructions and document their work with photos from each store to confirm proper placement and execution. Strict validation rules ensure that all submissions meet required standards, while exceptions are logged for situations like store closures or unavailability. Supervisors conduct thorough reviews of the work completed, employing a tiered auditing system that includes L1, L2, and L3 evaluations. Comprehensive dashboards provide a visual overview of campaign coverage, completion rates, compliance levels, and overall performance metrics across various locations and field teams. This system is instrumental in supporting merchandising activities such as new product launches, in-store marketing promotions, and the distribution of POSM, complemented by an accessible web portal for managing campaign setup and ongoing assessments. By streamlining these processes, 1Channel enhances the efficiency and effectiveness of retail campaigns significantly.
Description
NielsenIQ SmartStore provides valuable insights into shopper behavior that enable effective in-store product merchandising, enhance your influence with retailers, and keep you ahead of evolving shopper preferences. It allows you to replicate any in-store shopping scenario in a virtual setting. By utilizing a remote testing system, you can uncover the reasons behind purchasing decisions, equipping you with the necessary data to optimize aisles, departments, shelves, and overall store layouts to boost performance. Experience a revolutionary virtual shopping platform that significantly enhances research in the CPG and FMCG sectors. SmartStore facilitates the creation of highly realistic and engaging three-dimensional, 360-degree store simulations. Additionally, you can leverage immersive testing capabilities that keep you distinct from competitors, ensuring no disruption occurs on the shelf, all backed by solid data to support your strategic recommendations. This comprehensive approach not only empowers brands but also transforms the way retailers engage with their customers in a meaningful way.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
Flexible pricing depends on campaign scale, store count, users, and selected modules. Month-to-month billing and annual commitment plans are available; annual plans offer savings. Secure cloud hosting, mobile app access, campaign tools, training, and support are included.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
Yes
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
1Channel
Country
India
Website
www.1channel.co/merchandising-campaign-management
Vendor Details
Company Name
NielsenIQ
Country
United States
Website
nielseniq.com/global/en/solutions/smart-store/
Product Features
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No