Identify your potential customers by analyzing their origins, interests, and readiness to make a purchase. Monitor active visitors on your website to understand their behavior, including the pages they view and how they arrived, while also creating a comprehensive buying profile that reflects their interests over time. In the B2B landscape, prospects frequently prefer to communicate via phone, so it’s essential to track and document calls from various online and offline channels. Connect these calls to website visits and email interactions for a more complete picture. Salesfuel’s integration with MailChimp allows for the monitoring of all email interactions, ensuring that previous or future web activity and phone communications are correlated to provide crucial insights into sales leads. This tool consolidates historical information into a straightforward chronological timeline, which aids in tracking lead origins, geographical data, page visits, keyword usage, email engagement, call recordings, and more. You can then score, rank, and prioritize your follow-up actions based on each prospect's combined online and offline interactions with your business, thus enhancing your overall sales strategy. Ultimately, a well-structured approach to lead management can significantly boost conversion rates and improve customer relationships.