Best Business Intelligence Software for Optimizely One

Around 25 million engineers work across dozens of distinct functions. Engineers are using New Relic as every company is becoming a software company to gather real-time insight and trending data on the performance of their software. This allows them to be more resilient and provide exceptional customer experiences. New Relic is the only platform that offers an all-in one solution. New Relic offers customers a secure cloud for all metrics and events, powerful full-stack analytics tools, and simple, transparent pricing based on usage. New Relic also has curated the largest open source ecosystem in the industry, making it simple for engineers to get started using observability.

Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits. Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in. Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic. With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users. Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support. Discover the future of customer analytics at kubit.ai

Familiarize yourself with your clientele for a more profound insight into their behaviors. Google Analytics equips you with essential, cost-free resources to evaluate your business data seamlessly in a single platform. The newest version, Google Analytics 4 (GA4), enhances the previous analytics system by offering a more in-depth and holistic view of user interactions on both websites and applications. Emphasizing user privacy, GA4 utilizes event-driven tracking rather than traditional session-based methods, facilitating a more versatile and nuanced approach to data gathering. It introduces sophisticated capabilities such as tracking across different platforms, insights powered by machine learning, and predictive analytics to aid businesses in comprehending customer pathways and making informed decisions based on data. Additionally, with its improved compatibility with Google Ads and the ability to customize reports, GA4 empowers companies to refine their marketing strategies while remaining compliant with changing privacy standards, ultimately leading to more effective customer engagement. As businesses continue to adapt to the digital landscape, leveraging these tools will be crucial for sustained success.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Gain a deeper insight into your website's user experience without being overwhelmed by data. While traditional web analytics tools focus on traffic metrics, they fail to capture the true actions of your users—this is where Hotjar comes into play. Monitor key indicators like Customer Satisfaction (CSAT), Net Promoter Score (NPS®), and the Voice of Customer (VOC) to gain a clearer understanding of user sentiment. Remove the uncertainty by utilizing Session Recordings to observe how individuals interact with your platform, allowing you to empathize with their challenges. By analyzing user behavior and posing the right questions at crucial moments, you can enhance engagement. Hotjar seamlessly integrates with most popular platforms, making it easy to visualize user actions. This visual representation of clicks, taps, and scrolling provides invaluable insights into user motivations and preferences. Furthermore, by viewing recordings of actual visitor interactions, you can accurately identify areas for improvement and better cater to your audience's needs. Ultimately, Hotjar empowers you to create a more user-centered experience.

Constant Contact provides small businesses with powerful tools that simplify and amplify digital marketing. Constant Contact Lead Gen & Salesforce (formerly SharpSpring), is a marketing platform that helps businesses grow their sales pipeline, nurture leads, and close more deals. Our tools will help you attract the right leads and nurture them with personalized content to grow your business. Attract Hot leads can be obtained faster via email and social marketing. Score leads based on their activity, and seamlessly pass them on to sales. Nurture - Deliver the right message at the right time to the right people It's easier than ever to nurture leads and follow-ups with sales by using a flexible, central CRM and infinitely configurable automations. Grow - Manage your marketing spend more effectively with real-time analytics and insights that link it to sales results, pipeline and revenue.

Zoho SalesIQ is a customer engagement, live chat and analytics platform that combines all of the best features of Zoho SalesIQ. It unifies all your marketing, sales and customer support efforts, giving your customers a great experience and driving business growth. Get to know your prospects and start the right conversation with them. SalesIQ is optimized for B2B and B2C businesses, regardless of size. It features built-in audio calling, screen-sharing, visitor information, lead ID, a drag-and drop custom bot builder, and an AI-driven chatbot that automates customer engagement. It is trusted by more than 450,000 businesses, including giants such as Mahindra Group and Renault, IIFL. Suzuki, Zee5, Fluitec and Borner Corp., to serve their customers at all stages of the customer lifecycle. Our live chat software starts at $0 and scales with your business without burning any holes in your pocket.

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Faster, Smarter Growth. Kizen helps companies grow faster and work smarter by leveraging cutting-edge technologies like intelligent automation, digital assistants, big data, and AI. Our next-gen software platform with Zoe, the world’s smartest digital business assistant, supercharges productivity and accelerates profitable growth. Marketing with Zoe - Marketing with Zoe lets teams effectively target their entire addressable markets with hyper-personalization to convert more buyers into loyal customers. Sales with Zoe - Sales with Zoe helps close deals faster by giving every team member useful insights and serving as an intelligent personal assistant for time-consuming tasks. Experience with Zoe - Experience with Zoe is the best way to manage all your interactions in one place, gain insights into client experiences, and pinpoint areas for improvement to maximize customer value. Insights with Zoe - Insights with Zoe (Beta) delivers actionable, decision-grade insights through dashboards, reports, and alerts. Data with Zoe - Data with Zoe is the smartest place to store all your most important data, allowing even the most complex businesses to deploy an intelligent, unified data platform in days.

Do you know why someone left your website after completing a purchase? Lucky Orange knows the reason. Lucky Orange is simple to use and ready to go "outside the box". Every plan includes full access all of our features. * Dynamic Heatmaps: Navigate your website like a visitor. Data will be instantly populated for every drop-down, pop up, and hover-over menu. To identify potential problems and pain points, isolate traffic sources and visitors. * User Recordings: This acts as a DVR for your site, allowing you to view recordings and video playback of customers and visitors as they interact with your site. * Form Analytics: Learn which fields on your forms take too long to complete, repeat, or cause the most abandonment. * Live Chat: Quickly respond to questions and even "cobrowse" visitors * Surveys and Polls: Create popup poll questions for a page or for targeted visitors.

Create products that yield significant results. Amplitude serves as a product intelligence platform designed to assist teams in converting, engaging, and retaining their customer base. Digital product teams rely on Amplitude to gain insights into user behavior, enhance user experiences, and improve customer retention rates. Achieve a comprehensive understanding of how customers interact with your digital offerings. Equip teams to expedite their shipping processes, assess impact, and map out user journeys effectively. Tailor product experiences to boost engagement, conversions, and customer loyalty. With product intelligence, teams access the necessary data and insights to craft exceptional product experiences efficiently and at scale. Leverage self-service analytics to uncover what occurs, the reasons behind it, and strategies for product enhancement. Synchronize decision-making and seamlessly incorporate Amplitude into your existing workflows and technology infrastructure to enact swift changes and improvements. Ultimately, this approach ensures that your product evolves in alignment with customer needs and market demands.

Mouseflow is a platform for behavior analytics. It's used by Product, Marketing, UX Design, Analytics teams to ensure high conversion rates and a great website experience. Mouseflow allows you to see your users' eyes through session recordings. You can also understand what is most important to them with heatmaps. Mouseflow is an innovative platform on the market that uses automatic friction detection to let you know which recordings you want to watch and avoid sampling across plans. Heatmaps can be created for all pages. You can filter them using multiple parameters.

Klipfolio PowerMetrics is the first & only analytics tool you need. It easily brings together all of the metrics you and your team need to make faster, more confident decisions. Bring all of your business metrics together in one place PowerMetrics eliminates manual reporting by automating every step of your analytics. - Connect and automate updates for all of your data, no coding or technical expertise required - Uncover, explore, and communicate insight with your entire team Use metrics, dashboards, and PDF reports and stay in-the-know and in control of your business and the KPIs and metrics that matter most. Get it now. FREE.

RudderStack is the smart customer information pipeline. You can easily build pipelines that connect your entire customer data stack. Then, make them smarter by pulling data from your data warehouse to trigger enrichment in customer tools for identity sewing and other advanced uses cases. Start building smarter customer data pipelines today.

Transform your clients into success narratives with integrated intelligence that includes advanced analytics, intuitive dashboards, and beyond. Bold BI is meticulously crafted as an embedded platform, ensuring that there are no trade-offs or shortcuts in its functionality. Traditional requirements, such as the need to consolidate all your data into a specific data store or cube, can complicate your application unnecessarily in today’s environment. Some solutions necessitate the creation of intricate systems for data integration while also ensuring that the embedded BI data store remains aligned with your data sources. However, with Bold BI, you can seamlessly connect to a multitude of data sources as well as any data warehouse that suits your needs. Choose single-tenant mode for a shared data model or opt for multi-tenant mode to keep a unified source for dashboards while distributing them across various tenants. Bold BI is built to handle both conventional and unique situations effortlessly. You can embed Bold BI directly within your application code through its robust JavaScript APIs, making it a versatile choice for developers. This flexibility ensures that whatever your data requirements may be, Bold BI is equipped to meet them effectively.

Style Intelligence from InetSoft is a complete business intelligence platform that empowers companies with the ability to analyze, monitor, report and collaborate on business and operational data coming from different sources in real-time. Its top features include a data mashup Data Block architecture and professional atomic block modeling tool. There is also a database write-back option. Style Intelligence is robust and easy-to-use. It offers granular security, multitenancy support, multiple integrations, and is fully scalable.

Enhance your website effortlessly with powerful tools designed to elevate user experience. Gain deep insights into the customer journey through features like Snapshots, Heatmaps, and Recordings. Our intuitive visual reports and detailed session recordings provide a clear understanding of your visitors' paths—revealing their origins, navigation choices, and points of confusion—empowering you to implement design modifications confidently. Make informed, data-driven decisions that will positively influence your revenue over time. With Crazy Egg's A/B Testing, you can be sure that the adjustments you make to content placement, colors, images, or text are indeed the right choices to convert more visitors into loyal customers. Plus, you can easily create or modify content without needing a developer’s assistance! Our user-friendly editing tools enable you to adjust styles such as colors and fonts or even hide certain elements altogether. When you’re satisfied with the changes, you can seamlessly publish them to your website. We are dedicated to assisting you in optimizing what’s working, addressing what’s not, and experimenting with fresh ideas to drive your success. By consistently refining your online presence, you'll ensure a better experience for your visitors.

The Skypoint AI Platform serves as a robust data and artificial intelligence solution tailored for sectors that are heavily regulated, such as healthcare, finance, and government, facilitating smooth data integration alongside sophisticated AI-driven automation. Constructed on a flexible data lakehouse architecture, this platform merges both structured and unstructured data into a unified source of truth while prioritizing governance, security, and compliance measures. With comprehensive AI capabilities, it encompasses business intelligence, AI agents, and collaborative tools, empowering organizations to optimize their operations and enhance decision-making processes. By utilizing compound AI systems that incorporate specialized language models, retrieval mechanisms, and external resources, Skypoint provides customized, intelligent solutions aimed at addressing specific industry challenges. Furthermore, its innovative approach ensures that organizations can adapt to evolving regulatory requirements while maximizing efficiency and insights.

By adopting an API-first strategy, we ensure that you have access to modern, user-friendly APIs that enable you to harness powerful business data in just a few minutes. Utilize our cutting-edge real-time automation engine to enhance your workflows with enriched data. You can track companies visiting your site for Account-Based Marketing purposes, even if they haven’t completed a form submission. Our Real-time Intel utilizes advanced machine learning and natural language processing to analyze IP addresses, uncovering the identities of companies that are engaging with your website. This allows you to focus less on generating initial interest and more on nurturing leads that are already showing intent. Additionally, you can monitor which specific pages are being accessed, empowering your sales representatives to customize their outreach based on the interests of prospective clients. You also have the flexibility to designate certain pages as high-intent, ensuring these are prioritized in your strategy. Furthermore, receive instant notifications through your preferred channels, such as email or Slack, whenever a potential lead demonstrates significant interest. This streamlined process enables your representatives to promptly engage with the right prospects, maximizing your chances of conversion. With these tools at your disposal, you can effectively enhance your business’s outreach and drive stronger results.

5X is a comprehensive data management platform that consolidates all the necessary tools for centralizing, cleaning, modeling, and analyzing your data. With its user-friendly design, 5X seamlessly integrates with more than 500 data sources, allowing for smooth and continuous data flow across various systems through both pre-built and custom connectors. The platform features a wide array of functions, including ingestion, data warehousing, modeling, orchestration, and business intelligence, all presented within an intuitive interface. It efficiently manages diverse data movements from SaaS applications, databases, ERPs, and files, ensuring that data is automatically and securely transferred to data warehouses and lakes. Security is a top priority for 5X, as it encrypts data at the source and identifies personally identifiable information, applying encryption at the column level to safeguard sensitive data. Additionally, the platform is engineered to lower the total cost of ownership by 30% when compared to developing a custom solution, thereby boosting productivity through a single interface that enables the construction of complete data pipelines from start to finish. This makes 5X an ideal choice for businesses aiming to streamline their data processes effectively.

Contentsquare's digital analytics cloud for customer behavior helps companies to understand and implement strategies that will help them achieve more success. Conventional web analytics do not give you the whole picture. Traditional tools can be difficult to use and even more difficult to interpret, providing data that only specialists can understand. We make it easy. It's easy to see how customers use your website or app with our intuitive visual reporting. Contentsquare automatically highlights your most pressing issues and opportunities. It's like having a team of analysts to analyze your data and give you a smarter list. Identify the most important UX issues that are costing your online customers and prioritize them. Watch the exact sessions that cause friction and errors. Identify and prioritize errors based on revenue impact.

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI.

Snowplow is a data collection platform that is best in class for Data Teams. Snowplow allows you to collect rich, high-quality data from all your products and platforms. Your data is instantly available and delivered to your chosen data warehouse. This allows you to easily join other data sets to power BI tools, custom reporting, or machine learning models. The Snowplow pipeline runs in your cloud (AWS or GCP), giving your complete control over your data. Snowplow allows you to ask and answer any questions related to your business or use case using your preferred tools.

MetaRouter gathers user events from websites or apps and routes them to any third party tool. It also centralizes data in one place for storage, analysis, and storage. It can be set-up with one snippet (using analytics.js), so that marketers can add or remove tools through a user interface, after initial event tracking setup.