Best Advertising Software for Oracle Audience Segmentation

Increase brand loyalty and business growth. Oracle CX Marketing, part of Oracle Cloud CX, is a comprehensive portfolio of digital marketing tools that helps B2B and B2C marketers use real-time intelligence as well as customer signals to deliver personalized experiences. Connect customer behavior, transactions, and demographics across sales, marketing, service, and back-office applications to create the best possible experience for each person. You can collect data from more sources, apply intelligence at scale, use insights to deliver personalized experiences in those moments that matter. Marketers can use their creativity and intuition to create amazing B2B campaigns and unforgettable customer experiences. Target high-value customers and individuals, optimize lead generation, increase customer retention and growth, and ensure consistent, personal messaging across all channels.

To execute campaigns across digital advertising channels, unify and activate your data. Data can be used to create personalized and contextual advertising that engages, wins over and motivates the right audiences. Optimize your programmatic advertising spend through open web and social media channels.

Find hidden potential in your digital strategy. Oracle Data Cloud offers award-winning solutions for every stage of your marketing journey. You can reduce waste and protect your advertising spend, reach your ideal buyers, and measure the metrics that are important to quantify the impact on your online advertising campaigns. Understanding your customers and most valuable prospects will help you make the greatest impact on your advertising. With Oracle Data Cloud's best-in-class audience intelligence solutions, you can discover what motivates your audience to take action and where they are most likely to engage. You can protect yourself from fraud by making sure your ads are visible and appearing alongside relevant, safe content. Solutions for viewability, invalid traffic (IVT), brand safety and brand success will help you drive campaign success.

Marketing organizations can manage all interactions with customers via email, mobile, social media, display and the web from a single platform. All industries' CMOs will be able to deliver exceptional customer experiences throughout all marketing interactions and throughout the customer’s lifecycle. Use disparate data to create targeted audiences and empower customers to decide their next experience. Customers can interact with you in near real time, making it possible to make data from different sources more useful. Oracle Responsys gives marketing teams the tools they need to deliver the engaging, relevant experiences their customers want across all devices, channels, lifecycles, and channels. Email marketers still have to leverage customer data to personalize emails, drive sustained engagement, and coordinate email marketing across multiple channels. Oracle Responsys offers award-winning email marketing capabilities.