Best Account Based Marketing Software for HubSpot Marketing Hub

Pipedrive is a powerful CRM and sales pipeline management platform designed to help businesses track and optimize their sales processes. The platform offers automation tools, AI-powered sales insights, and real-time reporting to help businesses close deals faster and more effectively. With customizable workflows, integrations with a wide range of apps, and an intuitive interface, Pipedrive supports sales teams of all sizes in managing leads, automating repetitive tasks, and monitoring performance for smarter, data-driven decisions.

LeadsBridge, an iPaaS platform that enables companies and organizations to improve their omnichannel strategy through the orchestration of their business data, is called LeadsBridge. LeadsBridge is your one-stop shop for all your integration needs. We focus on bridging the gap between advertising platforms, sales funnels, and deliver custom-made integrations based on your business requirements. Companies who want to streamline their advertising activities through integration of the marketing technology stack with Facebook & Instagram Ads and Google Ads, as well as LinkedIn Ads, will find the LeadsBridge platform useful. There are more than +370 integrations available right now. This allows you to connect your chosen software to your advertising platform and seamlessly sync data for your marketing workflows. The main features of LeadsBridge include: - Lead Sync Audience Targeting Online to Offline Tracking - Platform to platform - eCommerce Synchronization Integration of Tailor-Made

Drift is a conversational AI platform designed to help businesses engage website visitors, qualify leads, and accelerate the sales process through real-time messaging. The platform uses AI chat agents to interact with visitors, answer questions, and guide prospects through personalized buying journeys. Drift enables marketing teams to capture high-intent leads by identifying visitors and gathering relevant company data such as location, account history, and engagement signals. Instead of requiring users to fill out forms, Drift allows prospects to instantly chat with AI or connect with a sales representative. These conversations help businesses respond faster to buyer interest and shorten the time it takes to move prospects through the sales funnel. Drift also routes qualified leads directly into sales workflows, allowing teams to follow up with context and personalized communication. Built-in reporting tools provide insights into conversation performance, engagement metrics, and revenue attribution. These analytics help organizations refine their conversational marketing strategies and improve conversion rates. Drift integrates with CRM systems and sales platforms to ensure conversations are aligned with existing revenue processes. By combining AI-driven conversations with real-time buyer insights, Drift helps businesses create more engaging customer experiences and generate stronger sales pipelines.

The Outreach Sales Execution Platform allows sales teams to create pipeline efficiently and predictably close a greater number of deals. Outreach is the only platform that empowers all sales organizations -- from sellers, to front-line managers and sales leadership to ops -- to close more pipeline. If you want to win more sales by personalizing, prioritizing and analyzing your sales activities, then turn to Outreach. Outreach is the #1 platform for sales engagement that helps sales teams be more effective. Outreach can help you achieve your sales targets by optimizing workflows and creating pipelines. The top tools include sales sequences, dialer, tracking and email, outreach everywhere, content and email templates, analytics, reporting, and coaching analytics.

Adobe Marketo Engage is a comprehensive marketing automation solution designed to help organizations attract, engage, and convert the right buyers at scale. Powered by AI, it centralizes campaign planning and execution across multiple channels, including email, web, events, and digital advertising. The platform builds dynamic customer profiles through automated data capture, enrichment, and native CRM synchronization to ensure sales and marketing teams operate from the same source of truth. Marketers can design sophisticated nurture programs and multi-step campaigns that guide prospects through the full customer lifecycle. Built-in generative AI enhances productivity by assisting with content creation for emails, landing pages, chat interactions, and webinar follow-ups. Advanced analytics and attribution tools provide granular insight into campaign performance and revenue contribution. Additional integrations with Adobe Experience Manager and Adobe Express streamline asset management and creative production. Features like live webinar dashboards and CRM sync monitoring improve operational visibility. Marketo Engage supports account-based marketing strategies and cross-channel personalization to accelerate deal velocity. With enterprise-grade security and compliance capabilities, it is built to support organizations of all sizes in driving measurable marketing impact.

6sense Revenue AI™, eliminates guesswork and provides the data and visibility your revenue team needs to create and convert high quality pipelines into revenue. 6sense Revenue AI™, which eliminates the time-consuming, expensive guesswork that has plagued B2B revenue departments for decades, drives predictable revenue growth. Maximize every digital investment. Illuminate hidden buyer behavior. Analyze millions upon millions of data points to uncover in-market accounts. You can drive the right action at every moment, across all channels. Many companies want what your offer, but martech systems aren't able to accurately detect buyer interest. The Dark Funnel™ is where this vital, hidden data is kept. 6sense analyzes and illuminates these insights. Automate prospect follow-up with AI-powered conversational email. Sales and marketers can create personalized emails with AI-powered 6sense® Conversational Email to convert prospects into sales meetings.

DailyStory is a digital marketing automation platform that combines all the tools you need to create, manage, automate, and measure successful digital marketing campaigns. It's simple and easy to use. Included: * Audience segmentation * Personalization of Audience * Email marketing * SMS / Text Message Marketing * Push notification marketing * Landing Pages * Notifications and visitor tracking * Popups * Integration of forms and web site * Extensive reporting & analytics ... and many more! DailyStory integrates with many popular platforms like Salesforce, Telligent Community and MINDBODY. Zapier is available for integration with almost any software platform.

ActiveDEMAND serves as an all-encompassing marketing automation solution tailored for marketers, digital agencies, and small to medium-sized enterprises. It provides an extensive array of features that enable users to enhance their marketing strategies through efficient campaign management, innovative campaign templates, and detailed attribution analytics. Among its diverse set of tools, ActiveDEMAND includes capabilities such as call tracking, email marketing, performance reporting, online event promotion, robust integrations, and a multitude of additional functionalities. This platform is designed to simplify marketing processes and maximize the effectiveness of campaigns for its users.

Remove unproductive contacts and gather essential information such as titles, direct phone numbers, and mobile contacts. Recognize key decision makers, influencers, and potential cross-sell opportunities. Act swiftly on shared mailboxes to streamline communication. Get rid of the tedious manual forwarding process and categorize responses to enhance efficiency, clarity, and organization. There’s no requirement to add complexity to your MarTech stack or invest time in learning a new tool. With cloud-based email reply management that can be set up in mere minutes, you can relax knowing that LeadGnome meticulously examines each email response and updates the information with your marketing automation platform or CRM seamlessly. This ensures that your data remains accurate and up-to-date, allowing your team to focus on what truly matters—building relationships and driving sales.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

RollWorks can help you grow your revenue, whether you're just starting out or scaling up. Account-based programs deliver the right message to the right audience on the right channel at exactly the right time. No matter what your goal, you can turn your target accounts into new business opportunities or expansion. Your marketing plans will be built upon this foundation. Identify your ideal customer profile and target accounts. Find key contacts. Run effective cross-channel campaigns. With ads and automation, engage your ICP, target accounts and key buyers. You have full visibility into your impact. You can measure the effectiveness of your ABM at both an account and contact level. This ABM planning template deck is ready-to-go and boss-approved. It will help you get major props at your next meeting. It was created by us for you to make it yours.

Tap into your potential market. Impact your sales pipeline. Secure bigger deals at an accelerated pace. Our distinctive account-based marketing and sales platform enhances your revenue by pinpointing your ideal prospects and generating awareness in your target demographic. Attract the individuals you desire to your website rather than waiting for them to come to you. Our account-based solution empowers your sales and marketing teams to finalize larger transactions more swiftly. We merge advertising with our proprietary company identification data, enabling us to tailor ads specifically to businesses and: Determine who your sales teams should reach out to, Amplify brand visibility within your target market, and Equip your sales force with insights that elevate the quality of their conversations. This synergy results in a comprehensive account-based sales and marketing strategy. From the initial engagement with a target company to nurturing leads through the sales funnel and ultimately expanding relationships with current clients, every step is meticulously planned for optimal effectiveness. Such an integrated approach ensures that your business is positioned for sustained growth and success.

Priority Engine™ enhances sales and marketing efforts by offering immediate access to genuine buyers within prioritized accounts. Discover how Priority Engine can bolster your initiatives. Accelerate your deal closures with Priority Engine Email Alerts, which provide important updates on the most engaged accounts in your area directly to your inbox. Furthermore, transform your website traffic into viable leads using Inbound Converter. This feature of Priority Engine automatically detects in-market accounts visiting your site, adds contacts from the active buying team, and enriches them with insights on purchase intentions, thus facilitating your closing process more effectively. By leveraging these tools, companies can significantly boost their conversion rates and overall sales performance.

Engage with more than 850 million professionals on the largest global network dedicated to career development. Our advertising platform features a variety of ad types tailored to fulfill your specific marketing goals. You can design LinkedIn ad campaigns that align with the objectives you aim to achieve. To begin the process, you will need access to Campaign Manager; if you do not already have an account, setting one up is a quick and easy task. Each campaign is initiated by selecting the key objectives that are most important to you, whether they involve awareness, consideration, or driving conversions. LinkedIn ads empower businesses of all sizes to fulfill their ambitions and connect with their desired audience. With over 850 million active users on LinkedIn, you can precisely target your audience based on factors such as job title, industry, and professional function. Whether your aim is to generate leads, enhance brand visibility, or promote event sign-ups, LinkedIn ads can be instrumental in achieving these goals. Additionally, you have the ability to manage your spending with adaptable pricing options, allowing you to start with any budget and pause or stop your LinkedIn ads whenever you choose. This flexibility ensures that your advertising efforts can evolve in tandem with your business needs.

The Jabmo ABM Platform is designed with comprehensive omni-channel account-based marketing features that enable the delivery of highly targeted, personalized, and relevant advertisements to key decision-makers within specified accounts. Jabmo effectively reaches these target accounts, even when potential buyers prefer to conduct their research quietly without completing forms or engaging with your sales representatives. Typically, within 90 days of launching a campaign, Jabmo clients experience a surge in website traffic from their target accounts, often exceeding that of other marketing channels. Additionally, Jabmo clients notice a boost in engagement from their target accounts across various other marketing platforms. This account-based marketing approach not only fosters passive brand awareness but also enhances engagement with subsequent marketing messages from the brand. As a result, Jabmo's clients often report a significant increase in the effectiveness of their overall marketing strategies.

We empower exceptional Go-to-Market teams™ to revolutionize the way your organization drives revenue. Terminus is designed specifically for sales and marketing teams that prioritize revenue generation over mere lead acquisition. At the heart of Terminus lies our Data Studio, which enables you to easily identify and rank the most suitable targets using firmographic, intent, engagement, psychographic, and relationship insights. With Terminus, you can craft tailored messages for the appropriate audiences, regardless of their location. Create synchronized experiences across various platforms, including display and social media advertising, chat, email, and web personalization. By effortlessly integrating all of your account data, Terminus ensures that your go-to-market teams remain in sync from the initial contact through to renewal and expansion. It automatically notifies sales teams of significant engagements, centralizes account details, and enhances pipeline forecasting, thereby speeding up the opportunity for growth. As a result, your organization can achieve a more streamlined and efficient approach to revenue generation.

Marketers often pour substantial resources into attracting potential buyers, yet many encounter difficulties when it comes to maintaining their interest. This disconnect in engagement can hinder even the most meticulously crafted strategies from achieving their intended outcomes. By prioritizing meaningful interactions and offering content that resonates with your audience, you can more efficiently transform leads into paying customers and turn those customers into loyal supporters. Streamline the process by automatically gathering, organizing, and consolidating your entire content collection. Implement an effective tagging system to enhance content discoverability throughout your organization. Launch campaigns swiftly and deploy your content without needing the expertise of web developers or IT personnel. In mere minutes and on a large scale, curate appropriate content for any demand generation or account-based marketing initiative into a dedicated landing page. Utilize AI-driven recommendations and personalized experiences to inspire visitors to explore more of your available content, ultimately enhancing their engagement. This comprehensive approach not only improves conversion rates but also fosters long-term relationships with your audience.

Modern digital consumers are seeking exceptional interactions. Provide them with unforgettable experiences that stand out. In under half an hour, you can craft engaging digital buyer experiences. Our intuitive no-code design tool simplifies the process of facilitating various marketing initiatives throughout the entire buyer journey. Utilize your current data, content, and messaging to tailor and navigate buyers on their individual paths — all while operating at a large scale. Implement targeted marketing campaigns that enable your sales team to concentrate on the most relevant accounts, helping them achieve their booking objectives. Evaluate target accounts through a collective perspective of engagement that encompasses every activated channel and interaction point. Gain insights into both known and unknown buyers, understanding their needs, challenges, and the stage they occupy in their journey, ultimately enhancing the overall effectiveness of your marketing strategies. This comprehensive approach not only deepens your understanding of buyers but also fosters stronger connections with them.

DEMAND PERFORMANCE DELIVERED Our clients are some the most trusted B2B businesses looking to identify and implement the right performance-demand strategies. We also craft programs that meet their success metrics. Since 2012, we have fostered thousands business relationships through our social, targeted display and mobile outreach programs. We also use our own AI technology and first-party information to promote content. We help our clients and our partners create and optimize full-funnel programs that engage the right audience, buyers and accounts to meet their goals.