Best Free AB Testing Software of 2025

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Selzy is a simple email marketing tool for startups. Lightning-fast 24/7 expert support, even on the Free plan. From list growth to segmentation, automation, A/B testing, and analytics, Selzy covers it all. - Launch email campaigns in less than 15 minutes with Selzy’s intuitive drag-and-drop editor. - Grow your audience with ease with embedded sign-up forms or pop-ups. - Automate your campaigns in a few clicks. - Make use of direct integrations with WooCommerce, Shopify, Salesforce, Hubspot, Wordpress, Facebook Lead Ads, and so much more. - Get access to the knowledge base 150+ tutorials.

FROGED is a product success platform that helps companies improve their onboarding, provide proactive customer support and increase retention. It was designed by SaaS for SaaS to nurture customers throughout their entire lifecycle resulting in reduced churn and higher engagement. Using customer behavior segmentation, you can personalize the customer experience with product flows, knowledge base, email campaigns, in-app messages, a custom widget, live chat and more. You can also create A/B testing, NPS surveys and retargeting campaigns. Put your CS team and agents in the drive seat with the ability to manage customer conversations, contact behavior and attributes in one place. Our tech stack is adaptable with over 2K+ integrations including WhatsApp, Jira, Google, Zapier, Segment, Twilio, Facebook Messenger to name a few. Explore FROGED's limitless possibilities with a 7-Day FREE TRIAL today.

Smartlook is a mobile analytics solution that helps websites and apps to understand the whys behind users' actions. It has helped over 300,000 companies of all sizes and industries. You can eliminate the guesswork and find real, actionable reasons. Smartlook offers a unique way to understand user behavior at the micro-level. Smartlook's always-on visitor recordings allow you to see every visitor on your website or app. Automatic event tracking allows you to track how and when your visitors do certain things. To see conversion rates and uncover why people are churning, you can create conversion funnels. Heatmaps for websites provide mass data about where people click, scroll and hover on your pages. Smartlook was ranked among the Top 100 Software Products in 2019 G2 Crowd Awards. It serves customers such as O2, Miele and Hyundai. It can also record Unity-engine games.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Flagsmith is a fully supported open-source Feature Flag, Remote Configuration, and A/B testing tool. You can use our hosted API to deploy to your private cloud or on-premise. Flagsmith makes it easy for you to create and manage feature flags across web, mobile and server-side applications. Flagsmith allows you to toggle the feature on or off in different environments, users, or user segments by wrapping a section of code with a Flag. Feature flags - Release new features with confidence using phased rollouts. Remote configuration - You can toggle individual features on or off and make changes without having to deploy new code. Segments for A/B Testing and Multivariate Tests - Use segments to perform A/B or multivariate testing on new features. Segments can also be used to introduce beta programs in order to gain early user feedback. Organization Management - Help keep your deployment organized by creating projects and organizations, as well as assigning roles to team members. Integrations - Enhance Flagsmith with your favorite tools.

Optimize your website's performance and enhance user personalization with a robust Conversion Optimization and Personalization Platform. By tracking essential metrics, you can gain insights into your visitors' online behavior and create a tailored experience that increases conversion rates. If you're seeking to identify effective strategies, understand visitor motivations, or convert traffic into loyal customers, PageSense provides the comprehensive tools you need. Engage in a cycle of testing, learning, optimizing, and repeating your efforts for continuous improvement. Are you still debating the significance of content placement? Conduct A/B tests to determine what resonates most with your audience. Explore variations in page design, elements, imagery, text, color schemes, and beyond to find the best fit for your objectives. Effortlessly integrate with a variety of Zoho and third-party applications to streamline your processes. Achieve a holistic view of your website analytics to empower smarter marketing strategies. Begin leveraging data to make informed business choices that can drive success. With these insights, you'll be equipped to adapt and thrive in a competitive digital landscape.

Maxymizely offers advanced tools for conducting intellectual experiments and enhancing your website's conversion rates. Utilizing state-of-the-art technologies, it analyzes vast amounts of data to identify the most effective variations of your site's design. At the heart of our technology lies a blend of matrix factorization methods that have demonstrated high accuracy in tasks like ad-click predictions and multivariate testing. This innovative approach provides a substantial advantage over conventional split testing, as it incorporates visitor information into the analysis. By examining the relationships between user profile attributes, the content displayed, and various elements on the page, we uncover the optimal content for each visitor. Understanding the necessity for ongoing site improvement, our technology enables you to achieve significantly better outcomes in a shorter timeframe compared to traditional A/B and multivariate testing methodologies. Ultimately, this leads to a more personalized user experience and increased engagement on your website.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Engage your website visitors like never before with innovative, personalized experiences and complimentary website testing. With Optimize’s seamless integration with Google Analytics, you'll quickly gain insights into how to enhance your site. Effortlessly conduct various tests on your website's content, including A/B, multivariate, and redirect tests, to discover what resonates best with your audience. A one-size-fits-all approach is outdated; tailor your website experience to meet the diverse needs of each visitor. Achieve improved results right from your dashboard in just minutes. Design custom landing pages for your Google Ads to convert more visitors into loyal customers. Set up your first website test within minutes and streamline your process with our intuitive visual editor. Delve into this feature and others to refine your customer journey further. Optimize's integration with other Google solutions not only saves you precious time but also enhances collaboration and efficiency within your team, leading to a more effective online presence. Take advantage of these tools to unlock your website’s full potential.

Upflowy is a drag-and-drop tool collecting leads and increases your conversions. You can use it to build and optimize your forms, quizzes, surveys, onboarding flows, and more. Up to 200 responses are free! Our no-code engines make it easy to build and AB test your lead and signup flow faster than ever. Instantly create best-in-class signup flow templates that can be installed and integrated into any website. Optimise your flow with A/B testing and ongoing experiments. This tool is designed to help you scale efficiently and convert customers. No code signup builder that offers world-class templates. Get actionable insights and funnel analytics in seconds. Easy-to-setup A/B Testing and personalisation capabilities.

Mouseflow is a platform for behavior analytics. It's used by Product, Marketing, UX Design, Analytics teams to ensure high conversion rates and a great website experience. Mouseflow allows you to see your users' eyes through session recordings. You can also understand what is most important to them with heatmaps. Mouseflow is an innovative platform on the market that uses automatic friction detection to let you know which recordings you want to watch and avoid sampling across plans. Heatmaps can be created for all pages. You can filter them using multiple parameters.

Evolv AI is an automated design thinking platform that understands your experimentation goals, guides you in making effective experimentation decisions, and continuously learns from the outcomes of those decisions.

Your website attracts numerous visitors every day, yet only a small fraction engages with your offerings. Regardless of advancements in technology, the need for social proof remains essential for building confidence. Wiser Notify provides a simple and efficient way to instill trust in what you present to your audience. Aiming to enhance sales through effective marketing strategies for thriving e-commerce ventures, Wiser Notify leverages the principles of consumer psychology to offer digital solutions. With its focus on social proof and FOMO (fear of missing out) marketing tactics, Wiser Notify helps draw in potential customers while enhancing your credibility. By displaying recent activities such as sales, sign-ups, and subscriptions, you can foster trust and increase your site's popularity, ultimately leading to greater success in your business endeavors. These strategies not only boost sales but also create a more engaging user experience.

Picreel is a solution for optimizing conversion rates. It allows users to track visitors' scroll and mouse movements and offers them better offers when they navigate off. Picreel allows users to create or use design templates. Picreel allows users to collect leads and send it to their CRM or marketing automation tool immediately.

Enhance your website effortlessly with powerful tools designed to elevate user experience. Gain deep insights into the customer journey through features like Snapshots, Heatmaps, and Recordings. Our intuitive visual reports and detailed session recordings provide a clear understanding of your visitors' paths—revealing their origins, navigation choices, and points of confusion—empowering you to implement design modifications confidently. Make informed, data-driven decisions that will positively influence your revenue over time. With Crazy Egg's A/B Testing, you can be sure that the adjustments you make to content placement, colors, images, or text are indeed the right choices to convert more visitors into loyal customers. Plus, you can easily create or modify content without needing a developer’s assistance! Our user-friendly editing tools enable you to adjust styles such as colors and fonts or even hide certain elements altogether. When you’re satisfied with the changes, you can seamlessly publish them to your website. We are dedicated to assisting you in optimizing what’s working, addressing what’s not, and experimenting with fresh ideas to drive your success. By consistently refining your online presence, you'll ensure a better experience for your visitors.

AB Tasty stands as a prominent global figure in the realm of AI-driven solutions for experience optimization, enabling brands to enhance their customer interactions through personalization, experimentation, recommendations, and search capabilities on their digital platforms. With its solutions consolidated into a single platform, AB Tasty presents web and API-based tools that allow businesses to adopt a cohesive strategy for delivering seamless customer experiences. Companies leverage AB Tasty's offerings to synchronize their digital, e-commerce, and product teams around shared revenue objectives by continuously optimizing and innovating their digital touchpoints. Since its inception in 2013, AB Tasty has attracted a distinguished clientele that includes renowned brands such as Kering, McDonald's, Ulta Beauty, L'Oréal, Disneyland Paris, and LVMH, among others. With a presence in 12 offices worldwide, spanning North America, Europe, and the Asia Pacific, AB Tasty is well-positioned to support the evolving needs of its global customer base. The company's innovative approach ensures that brands can stay competitive in an increasingly digital marketplace.

Personalized onsite campaigns and exit-intent popups can convert anonymous visitors into paying customers. Smart recommendations can reduce cart abandonment. Multiple exit-intent popups. Welcome Popups with 18 targeting guidelines. Cart abandonment solutions. Seasonal campaigns on-site, without coding. CTAs with Facebook and Linkedin buttons. Multiple campaign templates. Personal recommendations with an average 18% conversion Register now for a free account

Split's Feature Data Platform™ allows you to move quickly without breaking anything. Set up feature flags, and deploy them safely to production. You can control who sees what features and when. Connect each flag to contextual data so you can know if the features you are deploying are improving or making things worse. You can then act without hesitation. You can easily conduct feature experiments such as A/B testing without slowing down. Split is a feature-management platform that goes the extra mile with experts to support, online courses that help you learn while you go, and an developer-oriented culture which puts our customers in the center. Split can help you to improve your productivity, reduce your MTTR or ignite your development team without burning it out. Switch to a free account, schedule a demonstration to learn more or contact us with any questions.

Kaption stands out as the premier analytics and feedback platform driven by artificial intelligence, specifically designed for digital marketers. Gain the critical insights necessary to enhance your digital presence and propel your business forward. By removing uncertainty, you can understand the reasons behind user behavior and iterate your strategies at a much quicker pace. One of the most effective ways to influence your audience is to perceive your offerings from their perspective. Have you considered how users navigate your website? With Kaption, you can map out the user journey and identify any obstacles encountered along the way. The path to excellence is paved with accurate information; without data, you are merely relying on luck or making mistakes. Direct your energies towards effective conversion and monitoring strategies. Take advantage of complimentary heatmap analytics to analyze user interaction with every component of your site and its impact on their actions. Identify where users face challenges, boost your conversion rates, and resolve product issues more swiftly with intelligent metadata insights. By doing so, you can ensure that your marketing efforts are both informed and effective.

Enhance your feature flags and experiments to boost your product's growth using a robust statistical engine. With product observability, you can merge experimentation and real-time analytics, resulting in a complete perspective on both your product and business performance. For the first time, you have the ability to identify which features are influencing your essential business metrics, moving beyond mere tracking of events and clicks. Statsig provides a comprehensive solution for all your experimentation needs through a unified platform that links your creations to the outcomes they generate. We enable A/B testing and experimentation across any device, within any application layer, and at any scale. Statsig offers an all-encompassing 360° insight into your product's performance, empowering developers to make informed decisions. By introducing thorough observability for every product update, from system efficiency to user interactions, Statsig equips developers with the capability to present data to their teams for every decision made regarding the product. This approach not only enhances understanding but also drives continuous improvement in product development strategies.

SEATEXT AI is a powerful solution designed to enhance website content, boosting both user engagement and conversion rates. This innovative tool employs sophisticated AI algorithms and A/B testing mechanisms to autonomously refine content for better sales outcomes. By improving product descriptions for e-commerce platforms, retailers can witness a remarkable sales surge of as much as 40%. Additionally, SEATEXT AI simplifies the globalization of your website by providing seamless translations into 107 languages, allowing users to easily localize their content based on AI-driven insights for accuracy and effectiveness, all achievable in a swift one-minute setup. Moreover, the platform's optimization features cater specifically to mobile users, crafting concise and engaging text variations that resonate with their browsing habits, ultimately leading to enhanced reach and higher conversion rates. Users can also take advantage of the capability to translate and revise their media content up to 100 times, leveraging automated A/B testing to ensure that articles are fine-tuned for maximum conversion effectiveness. Through these comprehensive features, SEATEXT AI empowers businesses to significantly elevate their online performance.

OptimalUX is a seamless SEO patching and A/B testing platform designed for effortless integration. Instantly fix SEO issues, update content, and optimize user experiences in real time. With advanced rendering, it enables flicker-free testing, precise personalization, and real-time segmentation. Built for efficiency, OptimalUX allows direct modifications to templates, images, and links without complex coding. Experience smooth deployment, fast iterations, and enhanced performance without redirects or blank screens. Whether fine-tuning SEO, adjusting layouts, or experimenting with new features, OptimalUX streamlines the process for maximum impact. Improve rankings, boost engagement, and refine your UX—all with one powerful tool. Start for free, and pay as you go

Attract a greater number of customers and observe their interactions using UseItBetter, a robust analytics and optimization platform. This platform offers autotracking capabilities that enable users to effortlessly monitor every action taken by visitors on their websites. With its innovative and intelligent design, UseItBetter empowers users to enhance their understanding of analytics, moving beyond mere funnel tracking. It serves as an ideal solution for analysts, marketers, and web developers alike, providing invaluable insights to drive business success. By utilizing this platform, users can significantly refine their strategies and boost overall engagement.