Best AB Testing Software for Google Analytics

Find and compare the best AB Testing software for Google Analytics in 2026

Use the comparison tool below to compare the top AB Testing software for Google Analytics on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.

  • 1
    User.com Reviews
    Top Pick

    User.com

    User.com

    $249.00/month
    10 Ratings
    User.com is a full-stack software for marketing automation. It allows you to communicate with customers and manage your relationships. User.com is one platform that offers many features. It provides you with robust tools for sales, marketing, and support. You can use the different features to communicate with your customers consistently across a variety channels such as email marketing, mobile push, SMS messaging and call centers. This will make every visitor happy. You can see every piece of data and measure it all with all activities organized in one place. This can be customized to show only the essential metrics you choose to make it easy to take action. Are you ready to try it? Register now for a free trial at User.com -
  • 2
    1PointMail Reviews
    Top Pick

    1PointMail

    1Point Interactive, LLC.

    $49.00/month
    8 Ratings
    1PointMail is a cloud-driven email marketing platform that empowers users to boost their email marketing return on investment (ROI). This solution enables users to refine their marketing strategies, oversee contact lists, monitor campaign performance in real-time, and improve email deliverability rates. Users can easily upload their contact lists, design newsletter templates, and dispatch targeted communications to their audience. Additionally, 1PointMail provides the functionality to establish sub-accounts for various users, allowing for a tailored approach through customizable assignment permissions. With these features, 1PointMail stands out as a comprehensive tool for enhancing overall marketing effectiveness.
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    Smartlook Reviews
    Top Pick

    Smartlook

    Smartlook

    $39 per month
    8 Ratings
    Smartlook is a mobile analytics solution that helps websites and apps to understand the whys behind users' actions. It has helped over 300,000 companies of all sizes and industries. You can eliminate the guesswork and find real, actionable reasons. Smartlook offers a unique way to understand user behavior at the micro-level. Smartlook's always-on visitor recordings allow you to see every visitor on your website or app. Automatic event tracking allows you to track how and when your visitors do certain things. To see conversion rates and uncover why people are churning, you can create conversion funnels. Heatmaps for websites provide mass data about where people click, scroll and hover on your pages. Smartlook was ranked among the Top 100 Software Products in 2019 G2 Crowd Awards. It serves customers such as O2, Miele and Hyundai. It can also record Unity-engine games.
  • 4
    emfluence Marketing Platform Reviews
    Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: Email Automation: Create automated workflows that nurture leads and drive conversions. Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. Social Media Management: Schedule, publish, and monitor your social media posts from one place. SMS Marketing: Engage your audience with timely and relevant SMS campaigns. Landing Pages: Create high-converting landing pages to capture leads. Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. Website Tracking: Track visitor interactions on your website to optimize marketing strategies. Lead Scoring: Prioritize leads based on their engagement and interactions. Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar.
  • 5
    Zoho PageSense Reviews
    Optimize your website's performance and enhance user personalization with a robust Conversion Optimization and Personalization Platform. By tracking essential metrics, you can gain insights into your visitors' online behavior and create a tailored experience that increases conversion rates. If you're seeking to identify effective strategies, understand visitor motivations, or convert traffic into loyal customers, PageSense provides the comprehensive tools you need. Engage in a cycle of testing, learning, optimizing, and repeating your efforts for continuous improvement. Are you still debating the significance of content placement? Conduct A/B tests to determine what resonates most with your audience. Explore variations in page design, elements, imagery, text, color schemes, and beyond to find the best fit for your objectives. Effortlessly integrate with a variety of Zoho and third-party applications to streamline your processes. Achieve a holistic view of your website analytics to empower smarter marketing strategies. Begin leveraging data to make informed business choices that can drive success. With these insights, you'll be equipped to adapt and thrive in a competitive digital landscape.
  • 6
    Optimizely One Reviews
    Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.
  • 7
    Google Optimize Reviews
    Engage your website visitors like never before with innovative, personalized experiences and complimentary website testing. With Optimize’s seamless integration with Google Analytics, you'll quickly gain insights into how to enhance your site. Effortlessly conduct various tests on your website's content, including A/B, multivariate, and redirect tests, to discover what resonates best with your audience. A one-size-fits-all approach is outdated; tailor your website experience to meet the diverse needs of each visitor. Achieve improved results right from your dashboard in just minutes. Design custom landing pages for your Google Ads to convert more visitors into loyal customers. Set up your first website test within minutes and streamline your process with our intuitive visual editor. Delve into this feature and others to refine your customer journey further. Optimize's integration with other Google solutions not only saves you precious time but also enhances collaboration and efficiency within your team, leading to a more effective online presence. Take advantage of these tools to unlock your website’s full potential.
  • 8
    Adalysis Reviews

    Adalysis

    Adalysis

    $99.00/month
    1 Rating
    Effortlessly oversee your PPC accounts on a large scale with tailored recommendations, distinctive data insights, and swift implementation processes. Adalysis is designed to liberate you from tedious data analysis and steer you toward effective optimizations by highlighting the critical areas needing attention. Ads undergo automatic testing, while accounts are routinely checked for any overlooked best practices. Additionally, you have the flexibility to create your own data scans, and executing extensive changes requires only a few keystrokes. For enterprise accounts, a comprehensive set of tools is available to facilitate the management of substantial data alterations, while smaller accounts benefit from automated suggestions that can be implemented instantly. Regardless of whether you’re handling millions of keywords and advertisements or investing a modest sum each month, Adalysis empowers you to streamline your PPC workflow, enhancing efficiency for both individual users and larger teams. The ease of effective PPC management has reached an unprecedented level of simplicity, making it accessible to all users.
  • 9
    Mouseflow Reviews

    Mouseflow

    Mouseflow

    $31 per month when paid yearly
    Mouseflow is a platform for behavior analytics. It's used by Product, Marketing, UX Design, Analytics teams to ensure high conversion rates and a great website experience. Mouseflow allows you to see your users' eyes through session recordings. You can also understand what is most important to them with heatmaps. Mouseflow is an innovative platform on the market that uses automatic friction detection to let you know which recordings you want to watch and avoid sampling across plans. Heatmaps can be created for all pages. You can filter them using multiple parameters.
  • 10
    Convert Experiences Reviews

    Convert Experiences

    Convert.com

    $399.00 per month
    Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair — no hidden fees or nasty surprises. And when you need help, you’ll find it fast: real human support via live chat, email, and dedicated agency-friendly support. Our SmartInsert technology eliminates flickering across both frontend and backend experiments, while 40+ stackable targeting filters and robust APIs enable sophisticated test deployment. Convert’s comprehensive toolkit includes real-time QA through Live Logs & QA Wizard, built-in hypothesis prioritization frameworks, and automated collision prevention—all backed by expert support to help you launch tests in under 30 minutes.
  • 11
    Evolv Al Reviews

    Evolv Al

    Evolv Al

    $0/Year
    Evolv AI is an automated design thinking platform that understands your experimentation goals, guides you in making effective experimentation decisions, and continuously learns from the outcomes of those decisions.
  • 12
    Convertize Reviews

    Convertize

    Convertize

    $49/month
    Convertize is an A/B testing and conversion optimization tool that helps you increase your conversion rate. Edit your content, run A/B testing to find the best version, and add powerful new features. Convertize SmartEditor™, allows you to create multiple versions of your webpages and A/B test your text, images, buttons, without having to touch a single line of code. You can also set your own goals by tracking buttons and URLs, so you can keep track what is most important to your business. A/B testing tools like the Autopilot™, and Hybrid Statistics Engine™, provide reliable results quickly. This means that you can spend more time on your content. SmartPlugins™, which add geolocation, persuasive notification and dynamic text to your site, are called SmartPlugins. Convertize integrates seamlessly with your existing tools, so you can A/B-test Wordpress content, increase Shopify conversion rates, and optimize Wix websites in just a few clicks.
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    Picreel Reviews

    Picreel

    ProProfs

    $9.99/month
    Picreel is a solution for optimizing conversion rates. It allows users to track visitors' scroll and mouse movements and offers them better offers when they navigate off. Picreel allows users to create or use design templates. Picreel allows users to collect leads and send it to their CRM or marketing automation tool immediately.
  • 14
    Omniconvert Reviews

    Omniconvert

    Omniconvert

    $299 per month
    Data-driven decisions can optimize your customer journey. If they are focused on what is important, serious eCommerce players can become customer-centric. Omniconvert is a growth tool for serious eCommerce businesses looking to be customer-centric. Talent is what lies behind data. This has been our experience for many years. Omniconvert has helped global eCommerce businesses become customer-centric by using advanced segmentation algorithms and AB testing, web personalization and web surveys. We have delved into data, identified barriers, Xray tech-wise, gained insights, hypothesized and monitored conversions.
  • 15
    Split Reviews
    Split's Feature Data Platform™ allows you to move quickly without breaking anything. Set up feature flags, and deploy them safely to production. You can control who sees what features and when. Connect each flag to contextual data so you can know if the features you are deploying are improving or making things worse. You can then act without hesitation. You can easily conduct feature experiments such as A/B testing without slowing down. Split is a feature-management platform that goes the extra mile with experts to support, online courses that help you learn while you go, and an developer-oriented culture which puts our customers in the center. Split can help you to improve your productivity, reduce your MTTR or ignite your development team without burning it out. Switch to a free account, schedule a demonstration to learn more or contact us with any questions.
  • 16
    Splitmat Reviews

    Splitmat

    Splitmat

    $19 per month
    Boost your conversion rates through the power of A/B testing with Splitmat, a versatile URL shortener designed to seamlessly redirect your traffic across various landing pages. You might be amazed by the potential increase in your conversions. Functioning just like a conventional URL shortener, Splitmat requires no additional plugins or modifications to your existing website. It cleverly adds a unique "utm_id" parameter to your landing page URLs, allowing you to monitor essential metrics such as time on site, bounce rate, and conversion events using Google Analytics, Fathom, or any analytics tool of your choice. You can experience Splitmat’s features free for 14 days, and if you're not completely satisfied, there's an additional 30-day period during which you can receive a full refund. Simply create a few landing pages using your preferred builder, whether it’s WordPress, Wix, or others, and Splitmat will generate a concise link for you. Share this short link across social media, emails, and all types of marketing campaigns, ensuring that each click efficiently redirects visitors to your selected landing pages, maximizing your outreach and engagement. By utilizing this strategy, you can not only enhance user experience but also optimize your marketing efforts significantly.
  • 17
    Intelligems Reviews

    Intelligems

    Intelligems

    $74 per month
    Intelligems offers data-driven solutions designed to help Shopify merchants enhance their profits by optimizing their content, pricing, discounts, and shipping costs. Our straightforward mission is to assist ecommerce entrepreneurs in boosting their businesses and increasing their revenue by utilizing data for more effective pricing and profitability management. We strive to equip independent ecommerce stores with the same advanced revenue optimization tools that drive the success of major companies like Amazon and Uber. Intelligems can conduct AB tests for various elements, including website imagery, copy, landing pages, Shopify themes, user experience, and more, all while remaining budget-friendly. In light of the recent discontinuation of Google Optimize, it's the perfect opportunity to explore alternatives. With the Intelligems visual content editor, you can easily test modifications to any text, images, HTML, or CSS on your Shopify site. Additionally, you can seamlessly redirect between different versions of a page to determine which one resonates the most with your audience, ultimately leading to improved engagement and sales. This approach ensures that you are always making informed decisions based on real customer feedback.
  • 18
    Optimal UX Reviews
    OptimalUX is a seamless SEO patching and A/B testing platform designed for effortless integration. Instantly fix SEO issues, update content, and optimize user experiences in real time. With advanced rendering, it enables flicker-free testing, precise personalization, and real-time segmentation. Built for efficiency, OptimalUX allows direct modifications to templates, images, and links without complex coding. Experience smooth deployment, fast iterations, and enhanced performance without redirects or blank screens. Whether fine-tuning SEO, adjusting layouts, or experimenting with new features, OptimalUX streamlines the process for maximum impact. Improve rankings, boost engagement, and refine your UX—all with one powerful tool. Start for free, and pay as you go
  • 19
    Varify.io Reviews

    Varify.io

    Varify.io

    $189 per month
    Varify.io is a cloud-based platform designed for A/B testing and optimizing landing pages, allowing businesses to craft, evaluate, and enhance their website experiences to increase conversion rates, all without requiring any coding expertise. Users can create an unlimited number of A/B tests and dynamic landing pages sourced from their existing websites, utilizing either a visual editor or by implementing custom JavaScript or CSS; it also integrates effortlessly with well-known analytics tools such as Google Analytics 4 and Google Tag Manager, ensuring that experiment results are analyzed within the user’s established analytics framework, avoiding any conflicting data. The platform supports various features like audience targeting, parameter targeting, split URL testing, and campaign enhancements such as exit intent overlays and notifications to better engage visitors. Furthermore, it maintains GDPR compliance, is compatible with single-page applications, and strives to deliver transparent and unlimited testing capabilities without imposing traffic restrictions. Users appreciate its intuitive interface, straightforward reporting, and rapid setup process, making it a favored choice among businesses seeking effective optimization solutions. Additionally, Varify.io’s commitment to user satisfaction is evident in the continuous updates and improvements based on customer feedback.
  • 20
    VWO Testing Reviews

    VWO Testing

    Wingify

    $199 per month
    Always Be Testing. Always Be Converting. You can easily create and run tests to increase sales, reduce cart abandonment, or build digital experiences that convert without IT involvement. You can create your experiences exactly how you want them without ever writing a line of code. VWO Editor has been trusted by thousands of CRO Experts and growth leaders for more than a decade to create and test experiences with millions of users. You can easily change the headline, CTA and images of any page. Modify pages already in use or create multiple versions of the same page. You can also make styling changes like changing the background color, font styles, or borders. Drag, move and hide options allow you to make layout changes such as bringing a form or offer to the top of the fold. Unlimitless undoes to correct your mistakes. You can access a whole library of widgets for testing.
  • 21
    SiteSpect Reviews
    SiteSpect is the most popular A/B testing platform and personalization platform. It allows growing businesses to test changes to websites, mobile experiences, and other digital properties. SiteSpect allows you to test and personalize across all aspects of the customer experience, from client-side design to server-side functionality. This will engage your website visitors with the right experience every time. SiteSpect is the most powerful, complete, and easy solution to personalizing and optimizing your customers' experiences. SiteSpect provides unparalleled site performance, scalability and data integrity, security, as well as the ability to optimize every aspect of the customer experience.
  • 22
    Apptimize Reviews
    Apptimize serves as a cutting-edge tool for experimentation and managing feature releases, helping to craft outstanding user experiences on various digital platforms, including mobile, hybrid, OTT, web, and server environments. In today's competitive landscape, businesses are developing mobile applications to maintain a strong omni-channel presence, and Apptimize allows them to effectively test and enhance these applications to meet and surpass their objectives. This innovative platform is trusted by notable clients like HotelTonight, Glassdoor, A&E, and Stash, collectively impacting over 2 billion users globally. By leveraging Apptimize, companies can not only streamline their app development processes but also ensure that their end-users enjoy a seamless and engaging experience.
  • 23
    FigPii Reviews

    FigPii

    FigPii

    $49.99 per month
    Find out what users do, how they do it, and how you can improve. FigPii allows you to have cheat codes to create the user experience that your audience (and your bottom line) wants. It's easier than ever to get inside the head of your customer without disturbing their visit. Watch videos of visitors clicking around and moving around the site. You can view aggregate data about how visitors interact with different pages. Ask your visitors questions. To see if your designs are performing as expected, AB-test them. It's simple and effective. There is no need to sort through complicated reports or gather data from different tools. You can access the data, gain insight, and then get out. GDPR & CCPA: The GDPR (General Data Protection Regulation), is legislation that aims to strengthen and unify data privacy laws for all citizens of the European Union.
  • 24
    Visually Reviews
    Visually is an innovative, no-code platform designed for Shopify that harnesses AI to enhance conversion rate optimization, empowering merchants to test, personalize, and refine every aspect of the online shopping journey. With its intuitive visual editor, users can swiftly adjust any webpage, reposition elements, and initiate A/B tests without the need for coding, facilitating quick design and concept iterations. The platform ensures comprehensive funnel optimization by allowing tests on homepages, product listings, shopping carts, checkout processes, and post-purchase interactions, thus enabling businesses to determine the factors that contribute to improved conversion rates and increased revenue. Visually integrates A/B testing, behavioral targeting, and personalization capabilities into one cohesive system, enabling users to customize experiences according to customer demographics, browsing habits, and product information. Additionally, it provides essential tools for product suggestions, upselling, cross-selling, and refining merchandising strategies, thereby assisting merchants in boosting their average order value while creating a more engaging shopping experience. Ultimately, this powerful platform equips retailers with the resources they need to thrive in a competitive e-commerce landscape.
  • 25
    Dynamic Yield Reviews
    Enhance user interaction, boost conversions, and increase total revenue through Dynamic Yield, an automated platform focused on conversion optimization. This innovative tool empowers users to personalize experiences, evaluate recommendations, track behavioral messaging, and conduct various tests. Additionally, Dynamic Yield helps users convert audience insights into practical user segments. Furthermore, it elevates marketing return on investment by facilitating targeted and contextualized campaigns. With its comprehensive features, users can effectively tailor their strategies to meet specific audience needs.
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