Best AB Testing Software for Amplitude

Flagsmith serves as the experiment bucketing engine, allowing you to maintain your existing analytics setup seamlessly. With Flagsmith, you can create a multivariate flag and assign percentage weights to different variants, enabling deterministic traffic distribution. Bucketing occurs on an individual basis, ensuring that each user consistently receives the same variant until you choose to adjust the weights. Target specific user groups for your tests using segments, whether based on subscription tiers, geographic regions, or early access beta groups. This same feature can be leveraged for beta programs to gather initial feedback. Importantly, Flagsmith does not track events or analyze significance. Instead, simply forward the variant name to your preferred analytics platform. It integrates effortlessly with tools like Amplitude, Mixpanel, Segment, Heap, and Rudderstack, or you can connect it to your own data pipeline via webhooks. This consolidates your metrics into a single source of truth. Whether you utilize our cloud services, your private cloud, or an on-premise setup, Flagsmith delivers consistent performance.

Founded in 2011, Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven app marketers. We empower marketers to measure what matters with tools that deliver better insights and actionable data in one operational platform. App marketers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other mobile measurement partner. Kochava hosts a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem. Headquartered in Sandpoint, ID, the company has offices globally.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair — no hidden fees or nasty surprises. And when you need help, you’ll find it fast: real human support via live chat, email, and dedicated agency-friendly support. Our SmartInsert technology eliminates flickering across both frontend and backend experiments, while 40+ stackable targeting filters and robust APIs enable sophisticated test deployment. Convert’s comprehensive toolkit includes real-time QA through Live Logs & QA Wizard, built-in hypothesis prioritization frameworks, and automated collision prevention—all backed by expert support to help you launch tests in under 30 minutes.

Split's Feature Data Platform™ allows you to move quickly without breaking anything. Set up feature flags, and deploy them safely to production. You can control who sees what features and when. Connect each flag to contextual data so you can know if the features you are deploying are improving or making things worse. You can then act without hesitation. You can easily conduct feature experiments such as A/B testing without slowing down. Split is a feature-management platform that goes the extra mile with experts to support, online courses that help you learn while you go, and an developer-oriented culture which puts our customers in the center. Split can help you to improve your productivity, reduce your MTTR or ignite your development team without burning it out. Switch to a free account, schedule a demonstration to learn more or contact us with any questions.

Apptimize serves as a cutting-edge tool for experimentation and managing feature releases, helping to craft outstanding user experiences on various digital platforms, including mobile, hybrid, OTT, web, and server environments. In today's competitive landscape, businesses are developing mobile applications to maintain a strong omni-channel presence, and Apptimize allows them to effectively test and enhance these applications to meet and surpass their objectives. This innovative platform is trusted by notable clients like HotelTonight, Glassdoor, A&E, and Stash, collectively impacting over 2 billion users globally. By leveraging Apptimize, companies can not only streamline their app development processes but also ensure that their end-users enjoy a seamless and engaging experience.

Visually is an innovative, no-code platform designed for Shopify that harnesses AI to enhance conversion rate optimization, empowering merchants to test, personalize, and refine every aspect of the online shopping journey. With its intuitive visual editor, users can swiftly adjust any webpage, reposition elements, and initiate A/B tests without the need for coding, facilitating quick design and concept iterations. The platform ensures comprehensive funnel optimization by allowing tests on homepages, product listings, shopping carts, checkout processes, and post-purchase interactions, thus enabling businesses to determine the factors that contribute to improved conversion rates and increased revenue. Visually integrates A/B testing, behavioral targeting, and personalization capabilities into one cohesive system, enabling users to customize experiences according to customer demographics, browsing habits, and product information. Additionally, it provides essential tools for product suggestions, upselling, cross-selling, and refining merchandising strategies, thereby assisting merchants in boosting their average order value while creating a more engaging shopping experience. Ultimately, this powerful platform equips retailers with the resources they need to thrive in a competitive e-commerce landscape.

Taplytics offers a streamlined, cross-platform A/B testing solution that enhances the user experience in top applications and websites today. Gain complete oversight of your product releases and quickly test and implement new features using our cutting-edge feature management and experimentation platform. Designed for product, engineering, and marketing teams, Taplytics serves as a comprehensive A/B testing tool that aims to increase revenue across both client-side and server-side applications. Reduce the risks associated with deployment and enhance your development efficiency with carefully controlled feature rollouts. You can select from a range of SDKs, a flexible API, or opt for private cloud or on-premises deployment options. We take pride in offering exceptional support through our highly regarded Customer Success team, ensuring that you receive immediate assistance from knowledgeable professionals. Many of our clients have experienced a remarkable 50% reduction in engineering time. Explore the possibilities of enterprise-level A/B testing tailored for both client-side and server-side applications, and see how it can propel your business forward.