Best AB Testing Apps for Android of 2025

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Selzy is a simple email marketing tool for startups. Lightning-fast 24/7 expert support, even on the Free plan. From list growth to segmentation, automation, A/B testing, and analytics, Selzy covers it all. - Launch email campaigns in less than 15 minutes with Selzy’s intuitive drag-and-drop editor. - Grow your audience with ease with embedded sign-up forms or pop-ups. - Automate your campaigns in a few clicks. - Make use of direct integrations with WooCommerce, Shopify, Salesforce, Hubspot, Wordpress, Facebook Lead Ads, and so much more. - Get access to the knowledge base 150+ tutorials.

FROGED is a product success platform that helps companies improve their onboarding, provide proactive customer support and increase retention. It was designed by SaaS for SaaS to nurture customers throughout their entire lifecycle resulting in reduced churn and higher engagement. Using customer behavior segmentation, you can personalize the customer experience with product flows, knowledge base, email campaigns, in-app messages, a custom widget, live chat and more. You can also create A/B testing, NPS surveys and retargeting campaigns. Put your CS team and agents in the drive seat with the ability to manage customer conversations, contact behavior and attributes in one place. Our tech stack is adaptable with over 2K+ integrations including WhatsApp, Jira, Google, Zapier, Segment, Twilio, Facebook Messenger to name a few. Explore FROGED's limitless possibilities with a 7-Day FREE TRIAL today.

User.com is a full-stack software for marketing automation. It allows you to communicate with customers and manage your relationships. User.com is one platform that offers many features. It provides you with robust tools for sales, marketing, and support. You can use the different features to communicate with your customers consistently across a variety channels such as email marketing, mobile push, SMS messaging and call centers. This will make every visitor happy. You can see every piece of data and measure it all with all activities organized in one place. This can be customized to show only the essential metrics you choose to make it easy to take action. Are you ready to try it? Register now for a free trial at User.com -

Smartlook is a mobile analytics solution that helps websites and apps to understand the whys behind users' actions. It has helped over 300,000 companies of all sizes and industries. You can eliminate the guesswork and find real, actionable reasons. Smartlook offers a unique way to understand user behavior at the micro-level. Smartlook's always-on visitor recordings allow you to see every visitor on your website or app. Automatic event tracking allows you to track how and when your visitors do certain things. To see conversion rates and uncover why people are churning, you can create conversion funnels. Heatmaps for websites provide mass data about where people click, scroll and hover on your pages. Smartlook was ranked among the Top 100 Software Products in 2019 G2 Crowd Awards. It serves customers such as O2, Miele and Hyundai. It can also record Unity-engine games.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Userfeel is a user testing tool that allows you to see videos of real users talking about your website or app. Any language site can be tested. Our panel includes more than 130,000 testers who speak 40 languages. Testers can provide comments in your language to help you test a website in another language. You can test on desktop, tablet, and mobile. We can test both our app as well as an external camera to ensure that we are able to test apps or websites on Android, iPhone, and iPad. Your results will be available in 24 hours. Our vast network of testers around the globe will help you get your results. See how real users interact with your website or app early on in your design/decision-making process and anytime you need to get the user's point of view.

SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play. The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development. With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.

Userlytics is a state-of-the-art user testing platform that allows users to quickly run user experience test on any digital asset (sites or apps, prototypes, competitor assets or more) from any device. Userlytics is the only platform that records the screen, audio, and webcam of participants. It also allows unlimited annotations, highlight reels and users/admins to be added. Userlytics also offers card sorting and tree testing, full audio transcriptions and branching logic. It also has dedicated account managers, quality assurance teams, and dedicated account managers to ensure that every result is excellent. You can give Userlytics an opportunity. Create a test with a participant for free in just minutes using code ONEFREE. You will get the results within hours.

SiteSpect is the most popular A/B testing platform and personalization platform. It allows growing businesses to test changes to websites, mobile experiences, and other digital properties. SiteSpect allows you to test and personalize across all aspects of the customer experience, from client-side design to server-side functionality. This will engage your website visitors with the right experience every time. SiteSpect is the most powerful, complete, and easy solution to personalizing and optimizing your customers' experiences. SiteSpect provides unparalleled site performance, scalability and data integrity, security, as well as the ability to optimize every aspect of the customer experience.

Apptimize serves as a cutting-edge tool for experimentation and managing feature releases, helping to craft outstanding user experiences on various digital platforms, including mobile, hybrid, OTT, web, and server environments. In today's competitive landscape, businesses are developing mobile applications to maintain a strong omni-channel presence, and Apptimize allows them to effectively test and enhance these applications to meet and surpass their objectives. This innovative platform is trusted by notable clients like HotelTonight, Glassdoor, A&E, and Stash, collectively impacting over 2 billion users globally. By leveraging Apptimize, companies can not only streamline their app development processes but also ensure that their end-users enjoy a seamless and engaging experience.

Acquigo is a comprehensive Algorithmic Marketing Cloud designed to empower its users in executing their marketing campaigns effectively. This platform features a complete suite of functionalities for managing campaigns from initial planning to the execution and monitoring of responses across various channels such as email, SMS, and push notifications. Regarding Acquigo, its integrated algorithms take charge of the entire campaign management process, which includes identifying the target audience, planning, designing, scheduling, executing, tracking, and optimizing campaigns. The platform also comes equipped with a library of pre-designed marketing campaigns, automated micro-segmentation capabilities, and a relationship dashboard for enhanced user insights. As a product of Xerago, which has been at the forefront of integrated marketing services for around 15 years, Acquigo benefits from a wealth of experience in marketing automation. Xerago played a pivotal role in introducing marketing automation to the Indian market back in 2005, establishing itself as a leader in this field. With Acquigo, businesses can achieve a more streamlined and efficient marketing approach, ultimately leading to better customer engagement and conversion rates.

Plotline empowers product and marketing teams to swiftly implement modifications to their applications, reducing their reliance on engineering for meeting onboarding and adoption objectives. Teams can select from a variety of formats, including stories, videos, spotlights, tooltips, and others to tailor user experiences within their app. Additionally, it allows for the integration of native content in any part of the app, facilitating experimentation with new messaging, designs, and user journeys. Users can be engaged through various UI components within the application, enhancing overall interaction and satisfaction. This flexibility ultimately leads to a more dynamic and user-centric approach in app development.

IWith your marketing ideas and our machine learning, you can optimize your web site for every single visitor. Simultaneously test all of your most creative marketing ideas to constantly showcase the messaging, content, and experiences that performs best. This is way beyond A/B testing and old-school, rules-based personalization. This is the new standard for high-converting landing pages across your website. This is Continuous Conversion™—and it changes… everything.