When it comes to energy, Brazil is on its way to becoming a "global brand." Although the United States recently outpaced Brazil in ethanol production, Brazil is by far the leader in sugar-based ethanol. Its exports are growing, and it could become a major energy supplier to the world. But what Brazil is particularly known for is its grand conversion-moving almost 40 percent of its automotive fuel from gasoline to ethanol. Ethanol And Brazil: The New Global Energy Brand?