The bike shop guy charged me $399, because that's what he felt like charging me. No effort on my part to get a price reduction from the $429 on the tag. That's my kind of haggling. I added a couple of minor things for an extra $14.
Look at all that butt padding! Yay for butts! And padding for them and such.
On a more serious note, I am completely sold on Jamis bikes (obviously). I test-rode a $750 Cannondale at a different bike shop and was thoroughly underwhelmed.