Submission + - 50 percent of consumers prefer brands that avoid GenAI content (nerds.xyz)
BrianFagioli writes: A new survey from Gartner suggests consumers may not be as enthusiastic about generative AI in marketing as companies assume. According to the research firm, 50 percent of U.S. consumers say they would prefer to do business with brands that avoid using GenAI in consumer facing content such as advertising and promotional messaging. The survey of 1,539 Americans, conducted in October 2025, also found growing skepticism about the reliability of online information, with 61 percent saying they frequently question whether information they use for everyday decisions is trustworthy.
That broader distrust may help explain the pushback against AI generated messaging. Gartner found that 68 percent of consumers often wonder whether the content they see online is real, while fewer people now rely on intuition alone to judge credibility. Instead, more consumers are actively verifying information and checking sources. Gartner says brands that use AI should be transparent about it and focus on clearly helpful use cases rather than forcing AI driven experiences on customers.
That broader distrust may help explain the pushback against AI generated messaging. Gartner found that 68 percent of consumers often wonder whether the content they see online is real, while fewer people now rely on intuition alone to judge credibility. Instead, more consumers are actively verifying information and checking sources. Gartner says brands that use AI should be transparent about it and focus on clearly helpful use cases rather than forcing AI driven experiences on customers.