The MPAA and EFF Cross Sabers 401

wigwamus writes "Motion Picture Association President Dan Glickman and Electronic Freedom Foundation co-founder Johh Perry Barlow lock horns, then knock lumps off each other over the movie business' attitude to the Internet. From the article: 'These are aging industries run by aging men, and they're up against 17-year-olds who have turned themselves into electronic Hezbollah because they resent the content industry for its proprietary practices.'"

Avatar-Based Marketing 52

hempman writes "This article (which I wrote!) from the current issue of Harvared Business Review offers a new perspective on marketing real-world products in virtual worlds to virtual consumers with the aim of generating real-world revenue. It examines the frontier of marketing. Although companies are beginning to see the potential of marketing in 3D games and virtual worlds, it's important that they think not just about the 'where' of this new market but also about the 'who.' That is, when marketing in virtual worlds, do you target the flesh-and-blood user who controls the real-world wallet? Or do you target the wallet-wielding consumer's avatar, which likely represents a powerful but hidden aspect of his personality and could influence his purchases -- or at least provide a window into his hidden desires and preferences?"

Google Committed to Chinese Business 175

Snowgen writes "Despite this week's earlier story that hinted Google may consider pulling out of China over the topic of censorship, Reuters is now quoting Sergey Brin as saying that 'Google Inc. is committed to doing business in China despite criticism the company has faced for abiding by Chinese government censorship restrictions.'" More from the article: "Brin told a small group of invited journalists: 'I think it's perfectly reasonable to do something different. Say, OK, let's stand by the principle against censorship and we won't actually operate there ... That's an alternative path. It's not the one we've chosen to take right now'."

Final Fantasy vs. Oblivion 141

An anonymous reader writes "bit-tech has up a short comparison between Final Fantasy VII and Oblivion. While Oblivion is touted as the latest and greatest PC-based RPG, Final Fantasy VII is held in the minds of many gamers as the best RPG of all time. From the article: 'At the time of its release, nearly ten years ago, FFVII received rave reviews from the press and the public, and it has a claim to being the best loved Final Fantasy game ... In a Top 100 Games of all time, it would be up there in the single digits. It is, by all accounts, Sergeant Pepper-Citizen Kane great. If something is great, it should be great whenever you pick it up -- buy a fresh copy of Pepper or Kane now and they'll still blow you away: they were great in '67 and '41, and they're great now. Is the same true of FFVII?'"

SCO Claims Ownership of ELF To Court 227

l2718 writes "In the most recent punch-counterpunch of the SCO v. IBM case, IBM is claiming that SCO is trying to vastly expand their claims beyond what they alleged in their list of material allegedly misused by IBM filed last December, using their expert reports. For example, two years ago we covered SCO's claim to own ELF, the main executable format of Linux. Apparently they are have finally made the same claim to a court of law, after the deadline for making such claims. From IBM's memorandum: 'The final disclosures identify 19 Linux files relating to the ELF specification, as well as excerpts from several specification documents. Dr. Cargill far exceeds this claims ... asserting infringement of the entire ELF format ... also ... for the first time, claims to the ELF magic number.'"

Rumormongering - Apple Could Buy Nintendo? 377

An anonymous reader writes "CNET wonders if 'Apple is about to frag the gaming community with a revelation that could shake Microsoft to its core: Apple will buy Nintendo. What could be more quintessentially left-field Apple behaviour than buying out the U.S.'s number three games console manufacturer?' The article goes on to compare the companies, saying 'both have followings whose brand dedication verges on the religiously devout' and design styles that are so similar that 'the Nintendo DS Lite practically looks like Jonathan Ive built it.' The writer says an Apple and Nintendo merger will 'penetrate the mainstream consumer market with Macintosh computers'. The possible outcome of a merger would be a console based around the Mac Mini. As for whether Apple have the cash to pull it off: 'Cisco was rumoured to be looking at a purchase of Nintendo earlier in the year, so the idea of Nintendo being bought is not outlandish in itself. Apple's market cap is $51.7bn (Nintendo's is $23.1bn)'"

NSA To Datamine Social Networking Sites 346

An anonymous reader writes "New Scientist has discovered that the NSA is funding research into the mass harvesting of the information that people post about themselves on social networks. And it could harness advances in Internet technology -- specifically the forthcoming 'semantic web' championed by the Web standards organisation W3C -- to combine data from social networking websites with details such as banking, retail and property records, allowing the NSA to build extensive, all-embracing personal profiles of individuals."

Linux Now 25% of Dell's Server Business 88

Sam Haine '95 writes to mention a ZDNet article discussing Linux's place in the server market, at least for Dell Computers. Linux now makes up over 25% of the company's server business, and has become such a standard that they only need to confer with Red Hat for some 10% of service calls. From the article: "Linux and open source have been a blessing for Dell as it has struggled to make an impression, other than as a desktop and laptop supplier, in enterprise computing, According to Martin Hingley, vice-president of the European Systems Group at analysts IDC, part of the problem for Dell in the enterprise is that 'people don't like partnering with Dell.'"

IT Meets the World Cup 204

daria42 writes "Looks as if there are some mad soccer fans at ZDNet ... they have compiled a guide to some of the IT systems behind the soccer World Cup. 'What does it take to design, build and operate an advanced, fault-tolerant IP network while the whole world watches?' one of the articles asks. Another looks at how broadcasters have beefed up their infrastructure as they prepare for an influx of fans desperate for information, while another looks at one of the upcoming matches: FIFA vs. Hackers."

U.S. House Rejects Net Neutrality 598

tygerstripes writes "A recent vote in the U.S. House of Representatives has led to a rejection of the principle of Net Neutrality from the Communications Opportunity, Promotion and Enhancement Act (Cope Act), in spite of massive lobbying from prominent businesses. According to the BBC, the bill '...aims to make it easier for telecoms firms to offer video services around America by replacing 30,000 local franchise boards with a national system overseen by the Federal Communications Commission (FCC)'. However, according to House Democratic leader Nancy Pelosi, 'telecommunications and cable companies will be able to create toll lanes on the information superhighway... This strikes at the heart of the free and equal nature of the internet.'"

Capacitors to Replace Batteries? 499

An anonymous reader writes "MIT's Joel Schindall plans to use old technology in a new way with nanotubes. 'We made the connection that perhaps we could take an old product, a capacitor, and use a new technology, nanotechnology, to make that old product in a new way.' Capacitors contain energy as an electric field of charged particles created by two metal electrodes, and capacitors charge faster and last longer than normal batteries, but the problem is that storage capacity is proportional to the surface area of the battery's electrodes. MIT researchers solved this by covering the electrodes with millions of nanotubes. 'It's better for the environment, because it allows the user to not worry about replacing his battery,' he says. 'It can be discharged and charged hundreds of thousands of times, essentially lasting longer than the life of the equipment with which it is associated.'"

Detox Clinic Opening for Video Game Addicts 210

Blue6 writes "An addiction center is opening Europe's first detox clinic for game addicts, offering in-house treatment for people who can't leave their joysticks alone. Video games may look innocent, but they can be as addictive as gambling or drugs, and just as hard to kick, says Keith Bakker, director of Amsterdam-based Smith & Jones Addiction Consultants." I'm pretty sure the amount of time I've spent in the world of Azeroth in the past year counts as addiction. Someone tell my parents I still love them, while I mine this ore.

NASA Clears Shuttle Fuel Tank for Flight 156

Screamer49 writes "CNN is reporting that NASA approved a major design change in the space shuttle's fuel tank on Wednesday, clearing the last major hurdle before shuttle flights can resume as early as July 1." It's nice to have a more functional space program again, isn't it?

Google Releases Google Browser Sync Extension 389

Pneuma ROCKS writes "Google has just released the Google Browser Sync extension for Firefox. This extension allows you to save your bookmarks, history and passwords on Google servers, effectively giving you a 'roaming profile,' which you can sync on any computer running Firefox (and the extension, of course)."

A Cleaner, Cheaper Route to Titanium 335

Burlap writes "Using technology developed at MIT, 4-person startup Avanti Metal hopes to reduce the cost of producing Titanium from the current $40 per pound to a mere $3. The article discusses how a special combinations of oxides and electrolysis separates the titanium metal from the Earth's abundant titanium oxide ore."

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