From my perspective the race to launch the Challenger in freezing weather was indeed "go fever". It was strange that the flight was being delayed over and over again due to relatively minor technological and meteorological reasons and yet when an unusually strong cold front hit Georgia, Florida, and the Carolinas, that is when the guys at NASA said go, even though the Space Shuttles were not designed to launch in freezing weather. Mechanical device operate differently in such cold weather. Even in Atlanta I had trouble starting and keeping my car running that morning when it was less than 10F. I thought the launch would be delayed yet again since this was a more serious problem than a faulty sensor or a cloudy day.
Remember that when the ambient temperature is around 30F that water seeps into cracks and then ice forms and expands potentially damaging equipment that is not winterized. I know that having outside equipment not winterized is unthinkable in the Northern US but the cost of winterizing equipment that is not to be used in freezing temperature in much of the Southern US is considered a big fat waste of money. It would be like buying snow tires in Miami, a place that rarely gets snow. Also rubber and some soft plastic equipment when exposed to 30F can become stiff and more breakable depending on its composition. If you depend on this equipment being flexible and it is not at cold temperature and then you try to use it bad things can happen.
The Challenger disaster felt different to me than the Columbia disaster. On the surface the Columbia disaster seemed to be the same thing but I don't think it was a disaster that the average person would've predicted. I remember someone telling me that the Challenger blew up and I said distinctly "It wasn't supposed to launch today, it was too cold to launch". I can't say the same for the Columbia disaster. The Challenger disaster felt more like "go fever" than the Columbia disaster.