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Solution 2: Don't do desktop support.
They were complained about adverts for the iPhone - it was ironic that with such a great product they had to stoop to such misrepresentation.
Oh come on - they showed something you could actually do with an iPhone, just not in the 23 seconds it took in the video. Adds where the phones literally pick the sun out of the sky are however accepted as okay, just like that spot where the train station is quickly filled with people just because somebody uses this rad new phone - because the whole idea is stupid to begin with, nobody cares that you couldn't gather a crowd in 30 seconds.
Original - or did he cite someone?
(although studies have shown that they buy more music/films etc)
[citation desperately needed] [especially for the "buy" part]
All of those things are very unlikely or mitigated by insurance. A poor installation could lead to damage but that for instance would be the installers problem not his.
This is as close to a guaranteed ROI as it gets.