Which is why, as many people pointed out at the time the root servers were opened up to all these new gTLDs, that this is just a license for the successful registrars running each gTLD to print money at the expense of everyone with a brand they have to protect. In most cases, they were absolutely right on the money; .biz being the classic example, almost immediately becoming a wretched hive of online scum and villainy most mail server operators equally rapidly blocked outright. (I am curious though; does anyone actually try and host a legit .biz domain these days? I don't think I've ever come across one.)
I'll give you, there are some pretty cool options for host/domain names under .web, especially with an arachnid theme or things like "web.web.web", that might become useful and popular for some groups, but apart from those - which Verisign, being Verisign, will no doubt have a special procurement process for to maximise their investment - the rest will almost certainly be parked/redirected brandname protection, a vast number of of scammer sites, and a handful of vanity projects that 99.99% of people probably won't even know about, and probably wouldn't care about if they did.
None of which changes the fundamental point that we seldom care about URLs any more. We click on links in apps, webpages, emails, etc., ideally having done some kind of due diligence to make sure the link is hopefully OK, or just cut and paste from the browser bar to put it into something we are writing. Functionally, "bankofamerica.com" is no different from "bankofamerica.web", or any other gTLD/ccTLD they might care to suffix it with, and it wouldn't make any difference to their service if all the other TLDs went away, unless they wanted to do some kind of content localisation based on a ccTLD rather than some other approach to achieve that.