They should take this site and give it a new name. Or get Malda to let them use "Chips & Dips".
Leave everything else intact, archives, user ID database, everything except the name.
Then use the Beta code and start a new site and give it the slashdot.org name, and they can have what they want without the embarrassment of having the current userbase escape from the basement or the attic and offend the sensibilities of the yuppies or hipsters or metrosexuals or whoever it is that they really want for an "audience"."
There are larger genetic differences between different groups of the same "race", than between individuals of "different race".
This is called "Lewontin's fallacy" and has been debunked far and wide.
Having my browser railroad me into certain website, because of what some algorithm perceived to be my interest is defying the purpose of web browsing.
You didn't read the article, I think. The proposal is about finding ways for users to have the option to share information about themselves with a site, rather than the site having to use tracking cookies to collect your browsing history.