What's with the scare quotes? Social justice is the notion that everyone in a society deserves justice. Pretty simple really. I think refugees deserve justice. I think rape victims deserve justice. I think hedge fund managers deserve justice. I think transsexuals deserve justice. The list goes on. You do what is right in your society, and your society should do right by you. Even if you do wrong, you still deserve justice (it just might be bad for you).
What would you like to call people fleeing Syria because of the violence there? I don't think "refugee" is a sugar coat, it is just a helpful term signifying that the person is not from the country. Words seem very important to you, but I find it interesting that you don't offer what terminology should be used. Do you really think it would be meaningful for CNN to talk about the "hostile foreign invading influx" in Cologne? Nobody would know what the fuck you were talking about. If you say they were refugees, everybody has a better picture what you mean.
Give me an example of what you think the "'social justice' crowd" is and how they would go about attacking media outlets. I am having a hard time wrapping my head around that. Would it be a twitter campaign? Oh noes! However will their stock price recover from such a horrible long-lasting event?!
Let's talk about police officers next. I find it sad that you think the "only reasonable thing" a police officer can do in ANY circumstance would be to shoot an unarmed youth. There are several other reasonable things that other police forces across the planet do, that don't end up with dead unarmed people. Surely our cops are bright enough to figure some of these alternatives out. It might also help if they don't give people shit on purpose trying to get their dander up. Take the guy with the bright headlights, for example. What crime did Deven Guilford commit?
So now we get to the real meat of your argument. That the media should report on social justice as if it is some breaking news story. Well, this probably makes perfect sense in your head, because you are using social justice to mean some bizarre mix of things you don't like (although you haven't really defined it). Luckily, most people understand that social justice isn't really a news story so much as an extension of the social contract. You may not like that we try to treat people with dignity and respect, but we do. And I think society is better for it.
There are other ways we could go. Assume all refugees are rapists. Allow cops to be judge jury and executioner. Declare everyone who disagrees with you is weak or angry or irrational. No thank you. I would choose social justice over these other options any day.
I could make the comment that news outlets aren't covering the lawsuit against the Center for Medical Progress. And then I could claim that it was some vast anti-choice conspiracy to ignore the crimes of fraudulent so-called journalists. I could even throw in some scare quotes. But I realize that it's probably just because the suit hasn't progressed very far, and it's not clear if it will, so there's no real reason to devote a lot of news time to it. Likewise, CNN's use of the word refugee probably isn't a conspiracy. And maybe, just maybe, news outlets blame police for shooting unarmed youth because they hold police to a higher standard (as do most of their viewers).