Well, I am a pirate. And I bought the game, and even all the DLC shit for it: roughly about a $95 purchase after tax. So they're not far off. I just generally use piracy as a means of figuring out which games are or are not worth my money. But with Watch_Dogs, I'd been following it since it was revealed and I've been planning to buy it since about as long.
Also Uplay used to be buggy, but I haven't had any problems with it lately, and I do like their "micro-DLC" system as someone I know called it. You do stuff in the games (mostly just play them to completion, though there are usually one or two challenges you need to complete) and you can unlock stuff. Usually nothing major, I think AC2 had a wallpaper, some costumes, and an interesting DLC mission (that was probably the best reward I've seen from it), Watch_Dogs has an avatar, I think a wallpaper, and some unlockable items/a vehicle. I think Far Cry 3: Blood Dragon had a skin for your profile and some music, but I don't remember. It's a neat system that rewards you for actually playing your games more than just having achievements (which also exist), and I like it enough that I buy Uplay-native games on the Uplay platform instead of Steam because I like to support it and Ubisoft/Uplay haven't sufficiently pissed me off to avoid them.
There was some weirdness with my payment (their system double-charges you before revoking the second charge for whatever reason), but the guy on the phone was friendly enough (hour and a half queue though).