Oops, hit SUBMIT before adding link to article, which is:
Zuckerberg, tech investors fund AltSchool initiative
And from the linked-to Code.org PowerPoint slide: "We CAN make this an issue like climate change." Btw, in a Reddit AMA at the time of Microsoft-backed Code.org's launch, CEO and Founder Hadi Partovi noted that his next-door-neighbor is Microsoft General Counsel and Code.org Board member Brad Smith, whose FWD.us bio notes is also responsible for Microsoft's philanthropic work.
MR. SMITH: "One of the things I've learned from all of the various anti-trust and intellectual property negotiations I've handled over the years is this, sometimes when a small problem proves intractable you have to make it bigger. You have to make the problem big enough so that the solution is exciting enough to galvanize people's attention..."