The article paints the picture that Netflix should be paying extra money and charging its subscribers extra money to deliver high speed internet to them and that antiquated network neutrality restrictions make the whole thing unfair.
Netflix is now going to be able to offer even higher bandwidth services. In order to take advantage of them, you need a fast pipe (direct to your house and for your ISP to have good connections to the bandwidth sources) this means your ISP may need to cough up some more $s in order to deliver you the content that they are charging you for.
So let's review:
Netflix is paying for bandwidth in order to be able to provide the streams.
Consumers are paying for bandwidth in order to receive the streams.
If you don't purchase sufficient bandwidth from your ISP, then you can get the shiny new streams and you may need to give more money to your ISP if you want the highest quality service.
If you did purchase sufficient bandwidth from your ISP, but they have been enjoying being able to charge you for premium bandwidth (8mb/s down woot!) but they haven't been investing in the upstream bandwidth/peering/etc in order to deliver, then it's time for them to spend some more money on the infrastructure that your bandwidth is for.
The fact that 30% of the traffic is Netflix doesn't make it a Netflix problem. Netflix pays for its bandwidth. I want to stream Netflix so I spend extra $s to buy a bigger pipe. The only problem I see is the carriers raking in huge profits without investing in the infrastructure required.