This is *before* those limits were lifted. As a citizen, I'm looking forward to seeing the power of the wealthy further cemented in this country, and so exquisitely draped in the pretense of democracy that my fellow citizens believe themselves empowered. It's gonna get better! (For the wealthy). How exciting for those of us who imagine ourselves upwardly mobile within the American caste system.
George Lakoff explained how it works in his book Don't think of an elephant. People don't vote for what's best for them (using logic). They vote their identity, and the conservitives have made excellent use of language to frame the debate in such a way that poor people actually feel good about removing social services, by voting Republican. Tax cuts are framed as "tax relieve", only relieving the state of so much money it can't afford social programs anymore.
In their view social programs are bad for poor people, as poor people deserve to be poor, and this punishes them for not working hard enough. Rich people deserve to be rich. They are clever, otherwise they wouldn't be rich. If poor people want to be rich, let them work for it. Poor people are needed to serve the rich. (This is not my view to be clear).
Another important frame: Pro Life! Abortion is bad, because it undermines the power of the father in the family. When a teenager becomes pregnant, it's her own fault, and she should live with the consequences. She didn't listen to her father, who is the moral authority and who decides what's good and what't wrong. When an adult woman decides to have an abortion because she wants to work on her career, she undermines this strict-father-morale as well. A career is not for women - they should stay at home and raise the children. Pro Life is not about life, it's about male dominance. Pro Life is not about the life of that baby - they don't care about that baby that probably would have little value to them. Pro Life is not about life, because it's OK to physically attack and occasionally kill people who work at abortion clinics. Casualties of war!
How can you be against life? Are you for real that you want more taxes? Vote Conservative!