Well, the fact of the matter is that Google isn't forcing anyone to do anything.
As an experiment: try to get by without using google. The argument is that by being so successful and ubiquitous, people are forced to use it, giving google powers that society might not want to give them for very specific reasons. If it's "their fault" or not is completely besides the point.
If Google was a German company we wouldn't be talking about this.
Because if Google was a German company, it would have never been allowed to become the privacy busting, surveillance octopus from hell it is now.