Comment Re:Nobody ever learns this lesson (Score 3, Insightful) 72
The first sentence of this article pretty much tells you why the company went bankrupt. They offered their manufacturing contract to a chinese company, which turned around and use that technology to make competing products, selling it for a much cheaper price. That chinese company still makes a profit because they didn't invest into R&D. iRobot gave them everything they needed. If you go on Amazon and search "automatic vacuum robot" you'll see an ocean of look alike robots made by and shipped from china.
The deal was killed in 2024, highly capable Chinese vacuum robots have been around for far longer than that.
The fact is that Roomba's tech was advanced when they first made it, but that was years ago. By now robot vacuums are generic, and there's a limit to how much of a premium you can demand when doing a generic product.